IBM: From the Avocado Festival to Insights about WFH. Sheer Genius!
June 23, 2020
I read “IBM Advises Tighter Cybersecurity in a New Remote Work Era.” Now this is a brilliant insight from the maker of mainframes, terminator of old engineers, and inventor of the outstanding Watson thing.
The write up states:
IBM Indonesia, a wholly owned subsidiary of American technology giant IBM, has called for companies to step up cybersecurity measures and to communicate digital safety to employees in light of the increase in cyber attacks during the “remote working era” of the pandemic. IBM Security, the multinational’s global cybersecurity division, reported an increase of more than 6,000 percent in coronavirus-related spam, including virus-themed malware, malicious domains and phishing scams in March-May.
I would count the number of marketing emails I have received from cyber security companies reporting about work from home security threats. The problem is that these started arriving in February 2020 and have continued to the present. I can reliably count to about 10,000 using the fingers and toes of my research team, an IBM matched dog or two, and most of the people who live in Prospect, Kentucky.
IBM is pushing into a frontier once reserved for desperate search engine optimization marketing firms. What’s impressive about this IBM announcement is that IBM think has been transferred to IBM Indonesia wizards.
Who said company culture could not be imprinted on individuals with a good education, a nuclear family background, and the ability to think independently?
Maybe Mr. Watson, the founder, not the truly astounding billion dollar baby who won a TV show game content when just a bean sprout.
One has to admire Big Blue. The avocado thing was slightly original. The dog matching. Classic Watson. This revelation about security. Well, just a player who arrives late to a party and reads the discarded invitations, “Dear Captain Obvious, the pleasure of your company is…”
Stephen E Arnold, June 23, 2020
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