Cognitive Data What? More Off-the-Wall Research Report Marketing

August 10, 2020

Endlessly floundering, endlessly annoying is this report: “Cognitive Data Management Market Outlook and Deep Study of Top Key Players are Veritas, Wipro, Datum, Reltio, Talend, HPE, Oracle, Saksoft, Snaplogic, Strongbox Data Solutions, Immuta, Attivio, Sparkcognition, Expert System.” If you are looking to buy the info equivalent of the Brooklyn Bridge, contact Data Bridge Market Research at this link. What’s in this gem? For one thing, there is the line up of companies which are not exactly in the same businesses. I suppose one can make a case that Hewlett Packard Enterprise is in the Cognitive Data Management market, but I think HPE had a bit of trouble with the Autonomy acquisition. Since then, HPE has been in court, not in cognitive data management unrelated to the billion dollar misstep. Expert System? Doesn’t that outfit do Made-in-Italy semantic technology? And Attivio? That’s a search company which dabbles in other sectors in order to generate revenue. Not exactly an Oracle in DarkCyber’s opinion.

The report states:

Cognitive Data Management Market was valued at USD 524.8 million in and is expected to reach USD 1,643.2 million in, growing at a healthy CAGR of 30.1% for the forecast period of 2020 to 2025. Global Cognitive Data Management Market, By Component (Solutions and Service), Business Function (Operations, Sales & Marketing, Finance, Legal, Human Resource), Deployment Type (On-Premises, Cloud), Vertical (BFSI, Healthcare & Pharmaceuticals, Manufacturing, Telecom, IT, Media, Government & Legal Services, Others), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa)– Industry Trends and Forecast to 2025.

In the world of SEO, this is a form of keyword stuffing. Maybe one will work, so this outfit stops the crazy marketing. One wishes and hopes, doesn’t one?

The most interesting facet of the write up is the list of companies with which the firms listed above compete:

Cognizant
IBM
Informatica
Infosys
Microsoft
Salesforce
SAP SE
SAS

If these are competitors, why aren’t these outfits analyzed in the report?

DarkCyber enjoyed this sentence:

An absolute way to forecast what future holds is to comprehend the trend today! Data Bridge set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches.

Sounds good, particularly “neoteric”, which if I remember my Latin means “new”, maybe “innovative.” Colloquially, I interpret the word to mean horse feathers, baloney, or crapola. But, hey, I live in rural Kentucky.

DarkCyber finds these “absolute way” market reports quite amusing. No, we are not purchasing a copy. I don’t know what a cognitive data management market is. But I do know loose nuts and bolts in a 1955 Oldsmobile Super 88.

Stephen E Arnold, August 8, 2020

Written by Stephen E. Arnold · Filed Under Marketing, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.