Free As a Dark Pattern

August 27, 2020

A number of online services offer free products. DarkCyber has spotted a semi clever play used by a developer of “free” video editing software. Three-dimensional models were not on our radar. The “free” software constructs are now identified and monitored by our steam-powered intelligence system. (We operate from rural Kentucky. What did you expect? Reinforcement learning?)

3D Printering: The World of Non-Free 3D Models Is Buyer Beware” contains some information. Let’s take a quick look at a couple of revelations which caught the DarkCyber team’s attention:

First, a company has developed what appears to be a fresh approach to direct sales. The write up explains:

A standout success is a site like Hero Forge, which allows users to create custom tabletop gaming miniatures with a web-based interface. Users can pay to download the STL of their creation, or pay for a printed version. Hero Forge is a proprietary system, but a highly successful one judging by their recent Kickstarter campaign.

Second, you can acquire 3D models via “begging for dollars.” The article explains that these are requests for money paid via Patreon. I assume PayPal may work too.

Third is a kit. The customer gets a 3D model when buying some physical good. The write up points out electrical parts, fasteners, or a “kit,” which DarkCyber assumes is a plastic bag with stuff in it.

The problem?

According to the write up, the problems are:

  1. Vendors don’t offer “test drives, fitting rooms, or refunds”
  2. Models have lousy design for manufacture. (DarkCyber assumes this means whatever emerges from the 3D printer is not going to carry water. Nice 3D printed thermos you have there, Wally.)

These two problems boil down to “quality.”

After reading the article, DarkCyber thinks that one could interpret the word “quality” as a synonym for “fraud.”

Dark patterns are becoming increasingly common. Let’s blame it on an error, an oversight, or, best of all, the pandemic.

Stephen E Arnold, August 27, 2020

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