Streaming Data: Does the Information Presage the Future for Google Advertising?
October 12, 2020
DarkCyber is not populated with work hour gamers. (Tibby is the exception.) One of the research team spotted “Streamlabs & Stream Hatchet Q3 Live Streaming Industry Report.” The summary contained an interesting factoid, which we assume is spot on. Here it is:
Twitch now represents 91.1% of the market share for hours streamed, up 14.5% from last quarter. This massive increase can be attributed to Mixer’s shutdown, which captured 14.2% of all content live-streamed last quarter. That is compared to Facebook Gaming, which now represents 3.4% of the market share, and increased by 1% since last quarter, and YouTube Gaming, which now represents 5.5% of the market share, and decreased by 1.2% since last quarter.
The data prompted a question from one of the DarkCyber researchers:
What is the likelihood that Amazon’s online streaming advertising follows a similar path?
At lunch on October 8, a number of ideas floated above the miasma of take out Chinese:
- No way, José. Google will find a way to get into the online streaming money flow.
- Yikes. Google may be too distracted by removing features from its lackluster mobile devices, fending off regulators, and dealing with its “human resource” issues to respond in an effective manner.
- The Bezos bulldozer grinds forward. The effectiveness of Amazon in multiple market sectors may push Google and others aside. Product searches and product advertising are likely to be more important as the retail sector in the US erodes.
Which is it? Worth watching.
Stephen E Arnold, October 12, 2020
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