Palantir Titan Positioning
January 7, 2021
I spotted the jargon now used by Palantir for its Titan platform. No, the jargon is not platform. Here’s what the policeware powerhouse states at the Titan Web page:
Titan’s platform upgrade makes Gotham more performant, open, and proactive, so that the world’s institutions can continue turning data into intelligence.
I once heard a Fast Search & Transfer whiz kid use the word “performant.” In 2006, I asked, “What does performant mean?” The answer was, “It means fast.” I asked, “Like the name of your company or fast as in speed?” The reply, “Fast.” That’s the type of answer that may have contributed to some of Fast Search’s challenges.
I also like the Palantirish word “proactive,” which seems forward leaning.
The search and business intelligence vendors have been using the phrase “turning data into intelligence” for years.
To sum up, Palantir is becoming performant in marketing its platform which converts all sorts of information into “intelligence.” Now what is “intelligence”? Answer fast or performantly, please.
Stephen E Arnold, January 7, 2021
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