Cision: More Data from Online Monitoring

March 1, 2021

Cision calls online monitoring “listening.” That’s friendly. The objective: More particular data to cross correlate with the firm’s other data holdings. Toss in about one million journalists’ email addresses, and you have the ingredients for a nifty business. “Brandwatch Is Acquired by Cision for $450M, Creating a PR, Marketing and Social Listening Giant” says:

Abel Clark, CEO of Cision said: “The continued digital shift and widespread adoption of social media is rapidly and fundamentally changing how brands and organizations engage with their customers. This is driving the imperative that PR, marketing, social, and customer care teams fully incorporate the unique insights now available into consumer-led strategies. Together, Cision and Brandwatch will help our clients to more deeply understand, connect and engage with their customers at scale across every channel.”

Cision data may open some new markets for the PR outfit. Do you, gentle reader, law enforcement and intelligence professionals would be interested in these data? Do you think that Amazon might license the data to stir into its streaming data market place stew?

No answers yet. Worth “monitoring” or “listening.”

Stephen E Arnold, March 1, 2021

Written by Stephen E. Arnold · Filed Under Acquisition, Big data, News, Social Media

Comments

Comments are closed.

Search the site
Subscribe to Beyond Search
Feature archive
News archive

Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.