Microsoft: Two Different Meta-Messages or Just an Example of Microsoft Marketing?
November 4, 2021
I have heard quite a bit about the metaverse in the last week. Meh. I was more interested in two Microsoft meta-related stories.
The first was “Microsoft President Says Tech Must Compromise, Downplays Metaverse Hype.” The write up reports:
Hot on the heels of Facebook’s rebranding as Meta last week and a day after Microsoft touted its metaverse-related projects in a blog post, Smith tempered the “hype” around the metaverse, a concept overlaying digital and physical worlds. “We’re all talking about the metaverse as if we’re entering some new dimension. This is not like dying and going to heaven. We’re all going to be living in the real world with people,” Smith observed, before calling for collaboration and interoperability in the metaverse’s development.
Then I spotted “Microsoft Plans To Create A Corporate Version Of The Metaverse And It Will Have PowerPoint.” That write up stated
“This pandemic has made the commercial use cases much more mainstream, even though sometimes the consumer stuff feels like science fiction,” Microsoft Chief Executive Officer Satya Nadella said in an interview on Bloomberg Television. Nadella himself has used the technology to visit a Covid-19 ward in a U.K. hospital, a Toyota manufacturing plant, and even the international space station, he said.
Interesting. Zoom meetings are great. Microsoft Teams meetings are quite special. Making Teams meta is the greatest thing since Microsoft security vulnerabilities. Hype? Never.
Stephen E Arnold, November 4, 2021
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