TikTok: Redefines Regular TV
January 11, 2022
What do most people under the age of 30 want to watch? YouTube? Sure, particularly some folks in Eastern Europe for whom YouTube is a source of “real news” and tips for surviving winter in Siberia. (Tip: Go to Sochi.)
“TikTok videos Will Be Playing at Restaurants, Gyms, Airports Soon” reports:
TikTok partnered with Atmosphere to bring short-form videos to the background of your next gym session, restaurant meal, or airport visit. Startup Atmosphere streams news and entertainment to commercial locations such as restaurants, airports, hotels, doctors’ waiting rooms, and other venues. That content is sourced from a host of free, ad-supported networks, including YouTube, Red Bull TV, AFV TV, World Poker Tour, The Bob Ross Channel, and, now, TikTok—making its out-of-home video service debut.
The airport venue may not be A Number One with a Bullet today, but it has promise, particularly when paired with those surveillance centric smart TVs from some folks in South Korea and elsewhere.
My thought is that the short form video looks like the future of entertainment. Instead of smash cuts, the new programs will be structured like TikTok videos. The idea will be to create an impression with the individual videos providing the shaped or weaponized content.
Dystopia? Nah, just the normal progression of information when new tools, techniques, capabilities, and methods become available. In the case of TikTok, the addition of a China-linked approach adds spice. Perhaps it is time to think in terms of managing the content streams which are set to displace what Boomers and other old timers find reliable.
That requires understanding, will, and commitment. Those are qualities on display in many seats of government, aren’t they?
Stephen E Arnold, January 11, 2022
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