New Search Platform Focuses on Protecting Intellectual Property

January 21, 2022

Here is a startup offering a new search engine, now in beta. Huski uses AI to help companies big and small reveal anyone infringing on their intellectual property, be it text or images. It also promises solutions for title optimization and even legal counsel. The platform was developed by a team of startup engineers and intellectual property litigation pros who say they want to support innovative businesses from the planning stage through protection and monitoring. The Technology page describes how the platform works:

“* Image Recognition: Our deep learning-based image recognition algorithm scans millions of product listings online to quickly and accurately find potentially infringing listings with images containing the protected product.

* Natural Language Processing: Our machine learning algorithm detects infringements based on listing information such as price, product description, and customer reviews, while simultaneously improving its accuracy based on patterns it finds among confirmed infringements.

* Largest Knowledge Graph in the Field: Our knowledge graph connects entities such as products, trademarks, and lawsuits in an expansive network. Our AI systems gather data across the web 24/7 so that you can easily base decisions on the most up-to-date information.

* AI-Powered Smart Insights: What does it mean to your brands and listings when a new trademark pops out? How about when a new infringement case pops out? We’ll help you discover the related insights that you may never know otherwise.

* Big Data: All of the above intelligence is being derived from the data universe of the eCommerce, intellectual property, and trademark litigation. Our data engine is the biggest ‘black hole’ in that universe.”

Founder Guan Wang and his team promise a lot here, but only time will tell if they can back it up. Launched in the challenging year of 2020, Huski.ai is based in Silicon Valley but it looks like it does much of its work online. The niche is not without competition, however. Perhaps a Huski will cause the competition to run away?

Cynthia Murrell, January 21, 2021

Written by Stephen E. Arnold · Filed Under AI, Analytics, News, Search

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.