Facebook Gets a Bad Wrap: Analysis That Is
February 16, 2022
I read the Wrap’s “Why Facebook and Mark Zuckerberg Are Boxed In: Analysis.” (There’s a paywall in place, gentle reader.) My take on the write up is that Facebook has been boxed out by three interesting factors: [a] It is a product designed for college students circa 2004. These “objects of attention” in the early incarnations of the social network are now nosing into their 40s. The parents of these millennials or whatever the cohort is called have discovered Facebook. The silver citizens are definitely checking out grandkiddies via the ‘Book.
[b] The Facebook brand has morphed into Zuckbook or Meta or some crisis PR firm’s vision of smooth sailing into a safe harbor. Not many firms have the distinction of being viewed as a digital embodiment of the chemically infused Love Canal.
[c] Yeah, TikTok. Algorithms, short videos, and the benign Hoovering of data about users. And a China connection too. As sensitive as the Zuck’s radar has been, he appears to have zucked up.
The write up in Wrap takes a complementary view; for example:
Additionally, even if Zuckerberg succeeds in building a business ecosystem around the metaverse, the company will have to figure out an advertising model without relying on targeted ads. There are also consumer safety and security concerns that have not been addressed, and while it rebranded to Meta last October, Facebook is still strongly associated with its image.
Yep, the Apple move to eunuchize the Zuck was a sharp swipe at the Zuckbook.
Ouch.
Stephen E Arnold, February 16, 2022
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