Microsoft: Twice Cooked PR with Ban Mao?
April 18, 2022
Going green is important. Microsoft is important. Therefore, Microsoft is going green. How that logic for you, gentle reader. The editors at Fast Company followed this line of reasoning and enjoyed a sizzling plate of twice cooked PR with ban mao in “Microsoft’s Hottest New Product Is a Wok.” Yep, a wok for the woke maybe?
The write up states:
The wok is part of Microsoft’s brand new all-electric kitchen at its headquarters outside Seattle, where nearly 50,000 employees are based. The company is adding 3 million square feet of offices and facilities, and the entire project is being designed to be powered by a vast geothermal system and produce zero carbon emissions. A big part of getting there was eliminating fossil fuels from its energy portfolio. And one of the biggest users of fossil fuels were the company’s kitchens.
I wonder if Microsoft and Fast Company looked at the Microsoft Azure server farms and calculated what percentage of the energy these installations consumed and then answered this question: How much of the energy consumed is of the going green, whale saving variety?
No.
No surprise. I would like a century egg too. I wonder if Fast Company has ordered some Microsoft ads to accompany the article.
Stephen E Arnold, April 18, 2022
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