Some Twitter Twaddle
May 2, 2022
Twitter matters to a modest number of self promoters. Nah, I won’t name those who are laboring away in the self branding rock climbing event. I think software posts when one of my research team cranks out a story for the Beyond Search blog. I suppose I should know, but I am not a digital rock climber.
I read “New Study: TikTok Industry Engagement Benchmarks for 2022.” Since I don’t know much about Twitter “twaddle,” the factoid in the write up which caught my attention explores the much-desired notion of “engagement.”
The TikTok outfit with some connection to China has an engagement score of six percent. I am not sure what the other 94 percent means. Maybe those folks are in non engagement mode? If the data in the write up are on the money, other big name social services are breathing the fumes from the Chinese coal burning video platform; to wit:
Facebook: 0.83 percent
Instagram: 0.13 percent
Twitter: 0.05 percent
The write up includes a nifty chart:
What’s interesting is that an outfit which I thought was a Big Dog (YouTube) was not included.
Will the rocket guy with trendy golf carts jazz up the Tweeter’s engagement score? I find it amusing that the wall climbers avoid TikTok, yet express considerable delight when Top Tweeters meet at the gym to talk about their achievements.
If the other social media companies are not delivering “engagement,” will CNN Plus or whatever it was, make a comeback?
Perhaps some Chinese thinking would help? Here’s an example for the Tweeters to ponder?
Navigate to “Tiktok Dominates in Tech Earnings, Digital Ad Giants Struggle to Compete.” Consider this passage:
Based on Insider Intelligence’s forecast, TikTok will garner 755 million monthly users globally in 2022, and its market share in social networking could top 20% this year or nearly 25% by 2024. The short-video-based platform’s immense popularity is exactly the reason why it is making the competition field harder for other platforms.
Maybe the Tweeters should TikTok?Maybe traditional media companies should emulate TikTok?
Stephen E Arnold, May2, 2022
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