When Mouse Pads and Clicks Are Not Enough Google Pays Publishers
June 2, 2022
Watch for flying pigs. It looks like Google has finally caved to pressure from EU news publishers and regulatory agencies. Or do regular publishers now have value for the company? Reuters posts, “EXCLUSIVE: Google Paying More than 300 EU Publishers for News, More to Come.” Reporter Foo Yun Chee writes”
“Google has signed deals to pay more than 300 publishers in Germany, France and four other EU countries for their news and will roll out a tool to make it easier for others to sign up too, the company told Reuters. The move to be announced publicly later on Wednesday followed the adoption of landmark EU copyright rules three years ago that require Google and other online platforms to pay musicians, performers, authors, news publishers and journalists for using their work. News publishers, among Google’s fiercest critics, have long urged governments to ensure online platforms pay fair remuneration for their content. Australia last year made such payments mandatory while Canada introduced similar legislation last month. read more ‘So far, we have agreements which cover more than 300 national, local and specialist news publications in Germany, Hungary, France, Austria, the Netherlands and Ireland, with many more discussions ongoing,’ Sulina Connal, director for news and publishing partnerships, said in blog post seen by Reuters and expected to be published later on Wednesday. The blog did not say how much publishers were being paid.”
It did, however, say the new tool would offer thousands of news publishers throughout Europe the chance to sign up. Google will be able to display thumbnail images and article snippets in exchange for the undisclosed licensing fee. Will this arrangement be enough to placate EU regulators?
Cynthia Murrell, June 2, 2022
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