Alphabet Google and the Caste Bias Cook Out
June 3, 2022
The headline in the Bezosish Washington Post caught my attention. Here it is: “Google’s Plan to Talk about Caste Bias Led to Division and Rancor.” First off, I had zero idea what caste bias means, connotes, denotes, whatever.
Why not check with the Delphic Oracle of Advertising aka Google? The Alphabet search system provides this page of results to the query “caste bias”:
Look no ads. Gee, I wonder why? Okay, not particularly helpful info.
I tried the query “caste bias Google” on Mr. Pichai’s answer machine and received this result:
Again no ads? What? Why? How?
Are there no airlines advertising flights to a premier vacation destination? What about hotels located in sunny Mumbai? No car rental agencies? (Yeah, renting a car in Delhi is probably not a good idea for someone from Tulsa, Oklahoma.) And the references to “casteist” baffled me. (I would have spelled casteist as castist, but what do I know?)
Let’s try Swisscows.com “caste bias Google”:
Nice results, but I still have zero idea about caste bias.
I knew about the International Dalit Solidarity Network. I navigated the IDSN site. Now we’re cooking with street trash and tree branches in the gutter next to a sidewalk where some unfortunate people sleep in Bengaluru:
“Caste discrimination” means if one is born to a high caste, that caste rank is inherited. If one is born to a low caste, well, someone has to sweep the train stations and clean the facilities, right? (I am paraphrasing, thank you.)
Now back to the Bezoish article cited above. I can now put this passage in the context of Discrimination World, an employment theme park, in my opinion:
Soundararajan [born low caste] appealed directly to Google CEO Sundar Pichai, who comes from an upper-caste family in India, to allow her presentation to go forward. But the talk was canceled, leading some employees to conclude that Google was willfully ignoring caste bias. Tanuja Gupta, a senior manager at Google News who invited Soundararajan to speak, resigned over the incident, according to a copy of her goodbye email posted internally Wednesday [June 1, 2022] and viewed by The Washington Post. India’s engineers have thrived in Silicon Valley. So has its caste system. [Emphasis added.]
Does this strike you as slightly anti” Land of the Free and Home of the Brave””? The article makes it pretty clear that a low caste person appealing to a high caste person for permission to speak. That permission was denied. No revealing attire at Discrimination World. Then another person who judging by that entity’s name might be Indian, quits in protest.
Then the killer: Google hires Indian professionals and those professionals find themselves working in a version of India’s own Discrimination World theme park. And, it seems, that theme park has rules. Remember when Disney opened a theme park in France and would not serve wine? Yeah, that cultural export thing works really well. But Disney’s management wizards relented. Alphabet is spelling out confusion in my opinion.
Putting this in the context of Google’s approach to regulating what one can say and not say about Snorkel wearing smart software people, the company has a knack for sending signals about equality. Googlers are not sitting around the digital camp fire singing Joan Baez’s Kumbaya.
Googlers send signals about caste behavior described by the International Dalit Solidarity Network this way:
Untouchables’ – known in South Asia as Dalits – are often forcibly assigned the most dirty, menial and hazardous jobs, [emphasis added] and many are subjected to forced and bonded labour. Due to exclusion practiced by both state and non-state actors, they have limited access to resources, services and development, keeping most Dalits in severe poverty. They are often de facto excluded from decision making and meaningful participation in public and civil life.
Several observations:
- Is the alleged caste behavior crashing into some of the precepts of life in the US?
- Is Google’s management reacting like a cow stunned by a slaughter house’s captive bolt pistols?
- Should the bias allegations raised by Dr. Timnit Gebru be viewed in the context of management behaviors AND algorithmic functions focused on speed and efficiency for ad-related purposes be revisited? (Maybe academics without financial ties to Google, experts from the Netherlands, and maybe a couple of European Union lawyers? US regulators and Congressional representatives would be able to review the findings after the data are gathered?)
- In the alleged Google caste system, where do engineers from certain schools rank? What about females from “good” schools versus females from “less good” schools? What about other criteria designed to separate the herd into tidy buckets? None of this 60 percent threshold methodology. Let’s have nice tidy buckets, shall we? No Drs. Gebru and Mitchell gnawing at Dr. Jeff Dean’s snorkeling outfit.
I wonder what will be roasted in the Googley fire pit in celebration of Father’s Day? Goat pete and makka rotis? Zero sacred cow burgers.
Stephen E Arnold, June 3, 2022
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