Facebook to News Partners: Spike That!
August 1, 2022
I assume news publications can still advertise on the Zuckbook. However, if the information in “Scoop: Meta Officially Cuts Funding for U.S. News Publishers” is accurate, the Zucker has said, “Spike that paying for news deal.” The allegedly spot on write up states:
As the company moves forward with sweeping changes to the Facebook experience, news has become less of a priority. Meta’s VP of media partnerships, Campbell Brown, told staffers the company was shifting resources away from its news products to support more creative initiatives…
And what might “creative” mean? Perhaps more me-too innovations?
Last year, Meta’s president of global affairs, Nick Clegg, said fewer than one in every 25 posts in the News Feed contained links to a news story.
So creative means perhaps generating engagement, clicks, and money. News fails apparently as a creative initiative? I was under the impression that fake news was creative. Whoops, wrong again. How much “real news” does TikTok provide? From a person with access to user log data, pretty creative. From a person who just inhales crunchy short videos, not too much.
I think that the Zucker thing is trying to change. That’s good. Anyone signing a contract with the Zuck may face the “spike that” approach to relationship building. I would suggest we change the “spike that” to “Zuck you”. Will that fly in the metaverse?
Stephen E Arnold, August 1, 2022
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
