Google Pixel: A Microcosm of the Company Itself
October 13, 2022
The reliable technology cheer squad tries to do one thing and delivers another. Let me explain my perception. I read “Why Google Pixels Aren’t As Popular As iPhones and Samsung Galaxy Phones.” The article tries quite hard to be an objective discussion of Google losing out in the hardware game.
The article describes several issues; to wit:
- Early missteps with distribution
- Silicon Valley supporters’ efforts fall short as Google played catch up
- Hardware was just okay
- Cameras were behind the cats in Cupertino’s gizmos
- Google lacked and lacks a “strong identity”
The write up focuses on Google’s mobile efforts. However, these issues — strategic and tactical failures — are those which have plagued many of Alphabet’s efforts. There’s the wonderful “solving death” effort, the amusing creation of the glasshole meme, and the total craziness of Google Maps in its present incarnation.
What’s the point? We have an outfit which was greatly influenced by Yahoo, GoTo, and Overture and these firms’ approach to online advertising. We have an acquired product YouTube which challenges the GDP of many nations with its engineering costs, bandwidth costs, legal costs, and content moderation (such as it is) costs. We have a management approach which if it were not harmful to careers of those who disagree with senior management like something out of a Marx Brothers’ film.
Why aren’t Pixel popular? For starters, the phone is in the Google fractal. Each iteration mirrors the initial algorithm’s starting point. Clever? You bet. The cheerleaders have expressed a core truth: Gimme a C, gimme an H, gimme an A, gimme an O, gimme an S. What’s it spell? Chaos. Rah Rah Rah.
Stephen E Arnold, October 13, 2022
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