Thinking about Google in 2023: Hopefully Not Like Stuff Does
January 5, 2023
I have not been thinking about Google per se. I do think about [a] its management methods (Hello, Dr. Timnit Gebru), [b] its attempt to solve death, [c] the Googlers love of American basketball March Madness, [d] assorted semi-quiet settlements for alleged line-crossing activities, [e] the fish bowl culture with some species of fish decidedly further up the Great Chain of Googley Creatures, [f] the efforts to control costs using methods that are mostly invisible like possibly indexing less, embracing the snorkel view of the fish bowl, and abandoning the quaint notions of precision and recall, and [g] efforts to craft remarkable explanations for why the firm’s quantum supremacy and smart software has been on the receiving end of ChatGPT supersonic fly-bys.
The Stuff article “What to Expect from Google in 2023” takes a different approach; specifically, the article highlights a folding Pixel phone (er, hasn’t this been accomplished already?), gaming Chromebooks (er, what about the Stadia money pit, service termination, and refunds?), a Pixel tablet (er, another one-trick limping pony in the mobile device race?), a Pixel watch (er, Apple are you prepared?), Android refresh (er, how about that Android fragmentation?), and a reference to Google’s penchant for killing services. Do you remember Dodgeball or Waze?
My concern with this type of Google in 2023 article is that it misses the major challenges Google faces. I am not sure Google is aware of the challenges it faces. Life is a fish bowl is good until it isn’t. Not even a snappier snorkel will help. And if the water is fouled, what will the rank ordered fish do?
I know. I know. Solve death.
Stephen E Arnold, January 6, 2023
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