Google, Take Two Aspirin and One AlkaSeltzer: It Is Buzz Time for ChatGPT
January 17, 2023
What do you do when the “trust” outfit Thomson Reuters runs a story with this headline? “Davos 2023: CEOs Buzz about ChatGPT-Style AI at World Economic Forum.” If you are like me, you think, “Meh.”
But what if you are a Google / DeepMind wizard?
Now consider this headline: “Google’s Muse Model Could Be the Next Big Thing for Generative AI.” If you are like me, you think, “Sillycon Valley PR.”
But what if you are an OpenAI or Microsoft brainiac?
In terms of reach, I think the Reuters’ story will be diffused to a broader business audience. The subject is something perceived as magnetic. Any carpetlander can get an associate to demonstrate ChatGPT outputting a search result via You.com or some other knowledge product from the numerous demos available with a mouse click.
But to see the Google Muse story, one has to follow a small number of Sillycon Valley outlets. And what if the carpetlander wants to see a demonstration of the magical, super effective Muse? Yeah, use your imagination.
Perhaps Google and its ineffable search team may want to crunch on another couple of aspirin and get some of that chewable antacid stuff. It is going to be a long PR day at Davos.
One doesn’t have to be a business maven to understand that ChatGPT is a nice subject when the options at Davos are war, plummeting demand for some big buck commodities, Germany’s burning lignite, China’s Covid and Taiwan fixation, and similar economically interesting topics.
What will CEO and Davos attendees take away from the ChatGPT buzz? My experience suggests some sort of action, even it is nothing more than investigating whether the technology can deal with pesky customer support inquiries.
And where is Google amidst this buzz? Google has the forward forward, next big thing. Google has academic papers which point out the weaknesses of non Google methods. Google has Muse or at least a news release story about Muse.
Will OpenAI and ChatGPT have legs? Who knows. Good bad or indifferent, ChatGPT has buzz, lots of it. I know because the “trust” outfit says ChatGPT will “transform” the security minded Microsoft. Who knew?
Thus, at this moment in time, Google may become a good customer for over-the-counter headache remedies and AlkaSeltzer. Remember that jingle’s lyrics?
Plop plop, fizz fizz
Oh, what a relief it is.
Maybe ChatGPT will just fade away like hangover or the tummy ache from eating the whole thing? Is it my imagination or is Microsoft chowing down on croissants whilst explaining what ChatGPT will do for its enterprise customers?
I will consult my “muse.” Oh, sorry, not available.
Stephen E Arnold, January 17, 2023
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