Is It Groundhog Day? Googzilla Chases Its Tail
March 10, 2023
In the buzz of Code Red, Google has a management fix for the damage caused by Microsoft’s ChatGPT marketing attack. “Google Dusts Off the Failed Google+ Playbook to Fight ChatGPT” states:
Google’s ChatGPT panic seemed a lot like its response to Google+, and several employees relayed that same sentiment to Bloomberg. Just like with G+, the report added that “current and former employees say at least some Googlers’ ratings and reviews will likely be influenced by their ability to integrate generative AI into their work.”
Google+ (try and search that, Google search fans). Does Google Plus work? How about a combo of “Google+ Plus Orkut” as a query?
The write up passes along a quote by an unnamed Google wizard:
“We’re throwing spaghetti at the wall, but it’s not even close to what’s needed to transform the company and be competitive.”
My take on this reference to Google+ or Google Plus is:
1. The sources for this story are not Googley and, therefore, cannot appreciate the management brilliance
2. The Google is out of ideas; that is, the Code Red thing and idea that it will be smart software everywhere is a knee jerk reaction
3. Googzilla is chasing its tail; that is, senior management has not idea what to do and hits upon this idea, “Google+ or Plus was a success. Let’s do that again.”
Net net: Is it groundhog day at the Googleplex? Next question: What confidence does one have in groundhogs?
Stephen E Arnold, March 10, 2023
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