The Google: A Big, Fat, and Code Red Addled Target for Squabbling Legal Eagles
April 10, 2023
Note: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.
Does the idea of a confused Google waving its tiny arms at pesky legal eagles seem possible. The Google is not just an online advertising leader, it is a magnet for attorneys, solicitors, and the aforementioned legal eagle.
“Rival Lawsuits Vie to Represent UK Publishers in Class-action Claim against Google” states:
The dinosaur – legal eagle image is the product of the really smart and intuitive ScribbledDiffusion.com system.
“Rival Lawsuits Vie to Represent UK Publishers in Class-action Claim against Google” states:
The claimants in both those cases argue that Google has engaged in anti-competitive behavior through its control of each part of the market for display advertising. The trillion-dollar company provides technology to both advertisers and publishers (through products such as Google Adsense and Doubleclick for Publishers) and runs AdX, an ad exchange that mediates advertising auctions.
Imagine two different lawsuits with flocks of squabbling lawyers. Poor Google. The company is dealing with the downstream consequences of Microsoft’s brilliant marketing play. The company has called into question the techno-wizardry of the online advertising outfit. Plus, it has rippled through its management processes. The already wonky approach to PR and HR are juicy targets for critics and some aggrieved employees.
How will Google respond? My concern is that Google’s senior management is becoming less capable than it was pre-Microsoft at Davos era. The Google is not going away, but its recent behaviors like changing file size limits, dumping employees, and apparent confusion about what to do now that Messrs. Brin and Page have returned to Starfleet command.
A real Bard said:
So quick bright things come to confusion. (Midsummer Night’s Dream, which should not be read aloud in a sophomore high school English class. Right, Bottom?)
I am not sure what Google’s Bard would say. I am reluctant to use the system since my son asked it, “Which city is better? Memphis, Tennessee, or Barcelona, Spain. Bard pointed out that Memphis was a soccer player who liked Barcelona.”
What the risk of this UK spat between lawyers getting resolved? Maybe 90 percent. What’s the likelihood Google will be hit with another fine? Maybe 95 percent. Being under siege and equipped with arthritic management hands at the controls of an ageing starship are liabilities in my opinion.
Stephen E Arnold, April 10, 2023
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