Bad News for Humanoids: AI Writes Better Pitch Decks But KFC Is Hiring
June 12, 2023
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Note: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.
Who would have envisioned a time when MBA with undergraduate finance majors would be given an opportunity to work at a Kentucky Fried Chicken store. What was the slogan about fingers? I can’t remember.
“If You’re Thinking about Writing Your Own Pitch Decks, Think Again” provides some interesting information. I assume that today’s version of Henry Robinson Luce’s flagship magazine (no the Sports Illustrated swimsuit edition) would shatter the work life of those who create pitch decks. A “pitch deck” is a sonnet for our digital era. The phrase is often associated with a group of PowerPoint slides designed to bet a funding source to write a check. That use case, however, is not where pitch decks come into play: Academics use them when trying to explain why a research project deserves funding. Ad agencies craft them to win client work or, in some cases, to convince a client to not fire the creative team. (Hello, Bud Light advisors, are you paying attention.) Real estate professionals created them to show to high net worth individuals. The objective is to close a deal for one of those bizarro vacant mansions shown by YouTube explorers. See, for instance, this white elephant lovingly presented by Dark Explorations. And there are more pitch deck applications. That’s why the phrase, “Death by PowerPoint is real”, is semi poignant.
What if a pitch deck could be made better? What is pitch decks could be produced quickly? What if pitch decks could be graphically enhanced without fooling around with Fiverr.com artists in Armenia or the professionals with orange and blue hair?
The Fortune article states: The study [funded by Clarify Capital] revealed that machine-generated pitch decks consistently outperformed their human counterparts in terms of quality, thoroughness, and clarity. A staggering 80% of respondents found the GPT-4 decks compelling, while only 39% felt the same way about the human-created decks. [Emphasis added]
The cited article continues:
What’s more, GPT-4-presented ventures were twice as convincing to investors and business owners compared to those backed by human-made pitch decks. In an even more astonishing revelation, GPT-4 proved to be more successful in securing funding in the creative industries than in the tech industry, defying assumptions that machine learning could not match human creativity due to its lack of life experience and emotions. [Emphasis added]
Would you like regular or crispy? asks the MBA who wants to write pitch decks for a VC firm whose managing director his father knows. The image emerged from the murky math of MidJourney. Better, faster, and cheaper than a contractor I might add.
Here’s a link to the KFC.com Web site. Smart software works better, faster, and cheaper. But it has a drawback: At this time, the KFC professional is needed to put those thighs in the fryer.
Stephen E Arnold, June 12, 2023
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