Maybe the OpenAI Chaos Ended Up as Grand Slam Marketing?
November 28, 2023
This essay is the work of a dumb dinobaby. No smart software required.
Yep, Q Star. The next Big Thing. “About That OpenAI Breakthrough” explains
OpenAI could in fact have a breakthrough that fundamentally changes the world. But “breakthroughs” rarely turn to be general to live up to initial rosy expectations. Often advances work in some contexts, not otherwise.
I agree, but I have a slightly different view of the matter. OpenAI’s chaotic management skills ended up as accidental great marketing. During the dust up and dust settlement, where were the other Big Dogs of the techno-feudal world? If you said, who? you are on the same page with me. OpenAI burned itself into the minds of those who sort of care about AI and the end of the world Terminator style.
In companies and organizations with “do gooder” tendencies, the marketing messages can be interpreted by some as a scientific fact. Nope. Thanks, MSFT Copilot. Are you infringing and expecting me to take the fall?
First, shotgun marriages can work out here in rural Kentucky. But more often than not, these unions become the seeds of Hatfield and McCoy-type Thanksgivings. “Grandpa, don’t shoot the turkey with birdshot. Granny broke a tooth last year.” Translating from Kentucky argot: Ideological divides produce craziness. The OpenAI mini-series is in its first season and there is more to come from the wacky innovators.
Second, any publicity is good publicity in Sillycon Valley. Who has given a thought to Google’s smart software? How did Microsoft’s stock perform during the five day mini-series? What is the new Board of Directors going to do to manage the bucking broncos of breakthroughs? Talk about dominating the “conversation.” Hats off to the fun crowd at OpenAI. Hey, Google, are you there?
Third, how is that regulation of smart software coming along? I think one unit of the US government is making noises about the biggest large language model ever. The EU folks continue to discuss, a skill essential to representing the interests of the group. Countries like China are chugging along, happily downloading code from open source repositories. So exactly what’s changed?
Net net: The OpenAI has been a click champ. Good, bad, or indifferent, other AI outfits have some marketing to do in the wake of the blockbuster “Sam AI-Man: The Next Bigger Thing.” One way or another, Sam AI-Man dominates headlines, right Zuck, right Sundar?
Stephen E Arnold, November 28, 2023
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