Search Market Data: One Click to Oblivion Is Baloney, Mr. Google
January 24, 2024
This essay is the work of a dumb dinobaby. No smart software required.
Do you remember the “one click away” phrase. The idea was and probably still is in the minds of some experts that any user can change search engines with a click. (Eric Schmidt, the adult once in charge of the Google) also suggested that he is kept awake at night worrying about Qwant. I know? Qwant what?
“I have all the marbles,” says the much loved child. Thanks, MSFT second string Copilot Bing thing. Good enough.
I read an interesting factoid. I don’t know if the numbers are spot on, but the general impression of the information lines up with what my team and I have noted for decades. The relevance champions at Search Engine Roundtable published “Report: Bing Gained Less Than 1% Market Share Since Adding Bing Chat.”
Here’s a passage I found interesting:
Bloomberg reported on the StatCounter data, saying, “But Microsoft’s search engine ended 2023 with just 3.4% of the global search market, according to data analytics firm StatCounter, up less than 1 percentage point since the ChatGPT announcement.”
There’s a chart which shows Google’s alleged 91.6 percent Web search market share. I love the precision of a point six, don’t you? The write up includes a survey result suggesting that Bing would gain more market share.
Yeah, one click away. Oh, Qwant.com is still on line at https://www.qwant.com/. Rest easy, Google.
Stephen E Arnold, January 24, 2024
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