Sales SEO: A New Tool for Hype and Questionable Relevance
February 5, 2024
This essay is the work of a dumb dinobaby. No smart software required.
Search engine optimization is a relevance eraser. Now SEO has arrived for a human. “Microsoft Copilot Can Now Write the Sales Pitch of a Lifetime” makes clear that hiring is going to become more interesting for both human personnel directors (often called chief people officers) and AI-powered résumé screening systems. And for people who are responsible for procurement, figuring out when a marketing professional is tweaking the truth and hallucinating about a product or service will become a daily part of life… in theory.
Thanks for the carnival barker image, MSFT Copilot Bing thing. Good enough. I love the spelling of “asiractson”. With workers who may not be able to read, so what? Right?
The write up explains:
Microsoft Copilot for Sales uses specific data to bring insights and recommendations into its core apps, like Outlook, Microsoft Teams, and Word. With Copilot for Sales, users will be able to draft sales meeting briefs, summarize content, update CRM records directly from Outlook, view real-time sales insights during Teams calls, and generate content like sales pitches.
The article explains:
… Copilot for Service for Service can pull in data from multiple sources, including public websites, SharePoint, and offline locations, in order to handle customer relations situations. It has similar features, including an email summary tool and content generation.
Why is MSFT expanding these interesting functions? Revenue. Paying extra unlocks these allegedly remarkable features. Prices range from $240 per year to a reasonable $600 per year per user. This is a small price to pay for an employee unable to craft solutions that sell, by golly.
Stephen E Arnold, February 5, 2024
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