Topicfinder and Its List of Free PR Sites
February 14, 2024
This essay is the work of a dumb dinobaby. No smart software required.
I noted “40+ Free Sites to Post a Company’s Press Release (Updated).” The “news” is that the list has been updated. What makes this list interesting to penny-pinching marketers is that the sites are “free.” However, it is a good idea to read about each site’s options and terms of service.
Free can be a powerful magnet. Thanks Google Bard or Gemini or AI Test Kitchen whatever.
The listing is broken into four categories:
- The free press release submission list. The sites listed have registration and review processes for obvious reasons; namely, promoting illegal products and services and other content which can spark litigation or retribution. A short annotation accompanies each item.
- A list of “niche” free press release sites. The idea is that some free services want a certain type of content; for example, a technical slant or tourist content.
- A list of sites which now charge for press release distribution.
- A list of dead press release distribution sites.
Is the list comprehensive? No. Plus, release aggregation sites like Newswise are not included.
Several suggestions:
- The lists do not include the sometimes “interesting” outfits operating on the margins of the marketing world. One example we researched was the outfit doing business as the icrowdnewswire.
- For fee services are useful because a number of these firms have “relationships” with major search engines so that placement is allegedly “guaranteed.” Examples include PRUnderground, Benzinga, and others.
- The press release service may not offer a “forever archive”; that is, the press release content is disappeared to either save money or because old content is deemed to have zero click value to the distribution shop.
If you want to give “free” press releases a whirl, Topicfinder’s listing may be a useful starting point. OSINT experts may find some content gems pushed out from these services. Adding these to a watch list may be useful.
Keep in mind that once one registers, a bit of AI orchestration and some ChatGPT-type magic can create a news release blaster. Posting releases one-by-one is very yesterday.
Stephen E Arnold, February 14, 2024
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