Google AdWords in Russia?
July 23, 2024
This essay is the work of a dumb humanoid. No smart software required.
I have been working on a project requiring me to examine a handful of Web sites hosted in Russia, in the Russian language, and tailored for people residing in Russia and its affiliated countries. I came away today with a screenshot from the site for IT Cube Studio. The outfit creates Web sites and provides advertising services. Here’s a screenshot in Russian which advertises the firm’s ability to place Google AdWords for a Russian client:
If you don’t read Russian, here’s the translation of the text. I used Google Translate which seems to do an okay job with the language pair Russian to English. The ad says:
Contextual advertising. Potential customers and buyers on your website a week after the start of work.
The word
is the Russian spelling of Yandex. The Google word is “Google.”
I thought there were sanctions. In fact, I navigated to Google and entered this query “google AdWords Russia.” What did Google tell me on July 22, 2024, 503 pm US Eastern time?
Here’s the Google results page:
The screenshot is difficult to read, but let me highlight the answer to my question about Google’s selling AdWords in Russia.
There is a March 10, 2022, update which says:
Mar 10, 2022 — As part of our recent suspension of ads in Russia, we will also pause ads on Google properties and networks globally for advertisers based in [Russia] …
Plus there is one of those “smart” answers which says:
People also ask
Does Google Ads work in Russia?
Due to the ongoing war in Ukraine, we will be temporarily pausing Google ads from serving to users located in Russia. [Emphasis in the original Google results page display}
I know my Russian is terrible, but I am probably slightly better equipped to read and understand English. The Google results seem to say, “Hey, we don’t sell AdWords in Russia.”
I wonder if the company IT Cube Studio is just doing some marketing razzle dazzle. Is it possible that Google is saying one thing and doing another in Russia? I recall that Google said it wasn’t WiFi sniffing in Germany a number of years ago. I believe that Google was surprised when the WiFi sniffing was documented and disclosed.
I find these big company questions difficult to answer. I am certainly not a Google-grade intellect. I am a dinobaby. And I am inclined to believe that there is a really simple explanation or a very, very sincere apology if the IT Cube Studio outfit is selling Google AdWords when sanctions are in place.
If anyone of the two or three people who follow my Web log knows the answer to my questions, please, let me know. You can write me at benkent2020 at yahoo dot com. For now, I find this interesting. The Google would not violate sanctions, would it?
Stephen E Arnold, July 23, 2024
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