Modern Life: Advertising Is the Future
July 23, 2024
This essay is the work of a dinobaby. Unlike some folks, no smart software improved my native ineptness.
What’s the future? I think most science fiction authors missed the memo from the future. Forget rocket ships, aliens, and light sabers. Think advertising. How do I know that ads will be the dominant feature of messaging? I read “French AI Startup Launches First LLM Built Exclusively for Advertising Copy.”
Advertising professionals consult the book about trust and ethical behavior. Both are baffled at the concepts. Thanks, MSFT Copilot. You are an expert in trust and ethical behavior, right?
Yep, advertising arrives with smart manipulation, psycho-metric manipulative content, and shaped data. The write up explains:
French startup AdCreative.ai has launched a new large language model build exclusively for advertising. Named AdLLM Spark, the system was built to craft ad text with high conversion rates on every major advertising platform. AdCreative.ai said the LLM combines two unique features: instant text generation and accurate performance prediction.
Let’s assume those French wizards have successfully applied probabilistic text generation to probabilistic behavior manipulation. Every message can be crafted by smart software to work. If an output does not work, just fiddle around until you hit the highest performing payload for the doom scrolling human.
The first part of the evolution of smart software pivoted on the training data. Forget that privacy hogging, copyright ignoring approach. Advertising copy is there to be used and recycled. The write up says:
The training data encompasses every text generated by AdCreative.ai for its 2,000,000 users. It includes information from eight leading advertising platforms: Facebook, Instagram, Google, YouTube, LinkedIn, Microsoft, Pinterest, and TikTok.
The second component involved tuning the large language model. I love the way “manipulation” and “move to action” becomes a dataset and metrics. If it works, that method will emerge from the analytic process. Do that, and clicks will result. Well, that’s the theory. But it is much easier to understand than making smart software ethical.
Does the system work? The write up offers this “proof”:
AdCreative.ai tested the impact on 10,000 real ad texts. According to the company, the system predicted their performance with over 90% accuracy. That’s 60% higher than ChatGPT and at least 70% higher than every other model on the market, the startup said.
Just for fun, let’s assume that the AdCreative system works and performs as “advertised.”
- No message can be accepted at face value. Every message from any source can be weaponized.
- Content about any topic — and I mean any — must be viewed as shaped and massaged to produce a result. Did you really want to buy that Chiquita banana?
- The implications of automating this type of content production begs for a system to identify something hot on a TikTok-type service, extract the words and phrases, and match those words with a bit of semantic expansion to what someone wants to pitch, promote, occur, and what not. The magic is that the volume of such messages is limited only by one’s machine resources.
Net net: The future of smart software is not solving problems for lawyers or finding a fix for Aunt Milli’s fatigue. The future is advertising, and AdCreative.ai is making the future more clear. Great work!
Stephen E Arnold, July 17, 2024
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