Uber Leadership May Have to Spend Money to Protect Drivers. Wow.
September 5, 2024
This essay is the work of a dumb dinobaby. No smart software required.
Senior managers — now called “leadership” — care about their employees. I added a wonderful example about corporate employee well being and co-worker sensitivity when I read “Wells Fargo Employee Found Dead in Her Cubicle 4 Days After She Clocked in for Work.” One of my team asked me, “Will leadership at that firm check her hours of work so she is not overpaid for the day she died?” I replied, “You will make a wonderful corporate leader one day.” Another analyst asked, “Didn’t the cleaning crew notice?” I replied, “Not when they come once every two weeks.”
Thanks, MSFT Copilot. Good enough given your filters.
A similar approach to employee care popped up this morning. My newsreader displayed this headline: “Ninth Circuit Rules Uber Had Duty to Protect Washington Driver Murdered by Passengers.” The write up reported:
The estate of Uber driver Cherno Ceesay sued the rideshare company for negligence and wrongful death in 2021, arguing that Uber knew drivers were at risk of violent assault from passengers but neglected to install any basic safety measures, such as barriers between the front and back seats of Uber vehicles or dash cameras. They also claimed Uber failed to employ basic identity-verification technology to screen out the two customers who murdered Ceesay — Olivia Breanna-Lennon Bebic and Devin Kekoa Wade — even though they opened the Uber account using a fake name and unverified form of payment just minutes before calling for the ride.
Hold it right there. The reason behind the alleged “failure” may be the cost of barriers, dash cams, and identity verification technology. Uber is a Big Dog high technology company. Its software manages rides, maps, payments, and the outstanding Uber app. If you want to know where your driver is, text the professional. Want to know the percentage of requests matched to drivers from a specific geographic point, forget that, gentle reader. Request a ride and wait for a confirmation. Oh, what if a pick up is cancelled after a confirmation? Fire up Lyft, right?
The cost of providing “basic” safety for riders is what helps make old fashioned taxi rides slightly more “safe.” At one time, Uber was cheaper than a weirdly painted taxi with a snappy phone number like 666 6666 or 777 7777 painted on the side. Now that taxis have been stressed by Uber, the Uber rides have become more expensive. Thanks to surge pricing, Uber in some areas is more expensive than taxis and some black car services if one can find one.
Uber wants cash and profits. “Basic” safety may add the friction of additional costs for staff, software licenses, and tangibles like plastic barriers and dash cams. The write up explains by quoting the legalese of the court decision; to wit:
“Uber alone controlled the verification methods of drivers and riders, what information to make available to each respective party, and consistently represented to drivers that it took their safety into consideration Ceesay relied entirely on Uber to match him with riders, and he was not given any meaningful information about the rider other than their location,” the majority wrote.
Now what? I am no legal eagle. I think Uber “leadership” will have meetings. Appropriate consultants will be retained to provide action plan options. Then staff (possibly AI assisted) will figure out how to reduce the probability of a murder in or near an Uber contractor’s vehicle.
My hunch is that the process will take time. In the meantime, I wonder if the Uber app autofills the “tip” section and then intelligently closes out that specific ride? I am confident that universities offering business classes will incorporate one or both of these examples in a class about corporate “leadership” principles. Tip: The money matters. Period.
Stephen E Arnold, September 5, 2024
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