A Moment to Remember: Google Explains Its Competitive Posture
September 16, 2024
This essay is the work of a dumb humanoid. No smart software required.
What happens when those with insight into the Google talk in a bar to friends? Answer: Complete indifference. Question: What happens when a former Google employee’s comments are captured in a form which can be discovered by the prosecution in a trial? Answer: A peak inside Googzilla’s kimono.
An observer is horrified by the site revealed when an ex-Google professional talks about what’s inside the Googzilla kimono. Thanks, MSFT Copilot. Good enough.
“Ex-Google Exec Said Goal Was to Crush Competition, Trial Evidence Shows” reports that Google wanted to “crush” the competition. Google wanted a “monopoly.” Here’s what the Reuters’ article reports via its “trust” filter:
“We’ll be able to crush the other networks and that’s our goal,” David Rosenblatt, Google’s former president of display advertising, said of the company’s strategy in late 2008 or early 2009, according to notes shown in court…. “We’re both Goldman and NYSE,” he said, he said, according to the notes, referring to one of the world’s biggest stock exchanges at the time and one of its biggest market makers. “Google has created what’s comparable to the NYSE or London Stock Exchange; in other words, we’ll do to display what Google did to search,” Rosenblatt said.
On the surface, Mr. Rosenblatt is articulating what some folks have been asserting for years. Several observations:
- Google has been running free for a long time. Why?
- If true, the statement makes the outcome of EU litigation almost certain. Google will have to pay and change in ways which may be resisted by the nation-state of Google
- The comment reflects the machismo of the high tech US company and its hubris. Pride and vanity are believed by some to be a fundamental sin.
So what?
- Deconstructing what Google has built over the years may be quite difficult, maybe impossible. Well, that ends one line of retribution.
- If one breaks up Google and severs advertising, who can afford to buy it. Maybe the US should punt and nationalize the outfit. Why not let GSA run it? That would be exciting in my opinion.
- Google apologizes and keeps on doing what it has been doing for the last 25 years by filing appeals, lobbying, and waiting out government lawyers who often come and go as Google says, “I was neither / Living nor dead, and I knew nothing.”
Net net: The Google is gonna Google no matter what.
Stephen E Arnold, September 18, 2024
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