The EU Has a Small Sense of Humor: X.com Is Under Endowed?
September 17, 2024
This essay is the work of a dumb dinobaby. No smart software required.
Elon Musk has a big rocket. Elon Musk has a big car company. Elon Musk has a big hole making machine. But Elon Musk has a high-technology social media outfit which is too small.
I think European regulators have a sense of humor. Furthermore, calling attention to Mr. Musk’s fascination with “big,” the characterization is likely to evoke eye rolls and some nudges among those in the know. Thanks, MSFT Copilot. Good enough, a bit like a Tesla.
I read “Musk’s X Deemed Too Small for EU Crackdown on Big Tech Power.” Small, yes. The “real news” report says:
X will dodge the DMA’s raft of dos and don’ts because it isn’t a powerful enough service for business users and doesn’t meet certain revenue thresholds, according to the people, who spoke under condition of anonymity.
Okay, small and impotent.
Let’s look at the “too small” judgment compared to Brazil’s approach. The EU pushes the little bitty X thingy idea; Brazil kicked X.com out of the country. The Brazilian action reacted to X.com as if it were a big outfit with an outsized reach, from the beach in Rio to the sky above Cristo Redentor. Brazil relaxed its freeze on X.com’s bank account so the big X.com fine could be paid.
Observations:
- X.com is too small. Ouch. Intentional or not, this has to remind someone of crude jokes in the high school boys’ locker room.
- The EU wants to make it crystal clear that its actions will be directed at the really big US high-technology outfits which violate assorted EU rules and regulations, write checks for fines, and keep on doing what the companies choose to do.
- Slapping a label on a company which presents itself as a global blockbuster illustrates some disdain.
Net net: Brazil went big. The EU goes small. Very small, X.com, tinier than a Telegram.
Stephen E Arnold, September 17, 2024
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