Microsoft Does the Me Too with AI. Si, Wee Wee
November 8, 2024
Sorry to disappoint you, but this blog post is written by a dumb humanoid. The art? We used MidJourney.
True or false: “Windows Intelligence” or Microsoft dorkiness? The article “Windows Intelligence: Microsoft May Drop Copilot in Major AI Rebranding” contains an interesting subtitle. Here it is:
Copying Apple for marketing’s sake, as usual.
Is that a snarky subtitle or not? It follows up the idea of “rebranding” Satya Nadella’s next big thing with an assertion of possibly Copy Cat behavior. I like it.
The article says:
Copilot’s chatbot service, Windows Recall, and other AI-related functionalities could soon become known simply as “Windows Intelligence.” According to a recently surfaced reference included in a template file for the Group Policy Object Editor (AppPrivacy.adml), Windows Intelligence is the umbrella term Microsoft possibly chose to unify the many AI features currently being integrated into the PC operating system.
Whether such an attempt to capture the cleverness of Apple intelligence (AI for short) with the snappy WI is a stroke of genius or a clumsy me too move, time will reveal.
Let’s assume that the Softies take time out from their labors on the security issues bedeviling users and apply its considerable expertise to the task of move from Copilot to WI. One question which will arise may be, “How does one pronounce WI?”
I personally like “whee” as in the sound seven year olds make when sliding an old fashioned playground toy. I can envision some people using the WI sound in the word “whiff.” The sound of the first two letters of “weak” is a possibility as well. And, one could emit the sound “wuh” which rhymes with “Duh.”
My hunch is that this article’s assertion is unsubstantiated beyond a snippet of text in “code.” Nevertheless I enjoyed the write up. My hunch is that the author had some fun putting the article together as well.
Oh, Copilot image generation has been down for more than a weak, oh, sorry, week. That’s very close to the whiff sound for the alleged WI acronym. Oh, well, a whiff by any other name should reveal so much about a high technology giant.
Stephen E Arnold, November 8, 2024
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