Management Brilliance or Perplexing Behavior
November 15, 2024
Sorry to disappoint you, but this blog post is written by a dumb humanoid. The art? We used MidJourney.
TechCrunch published “Perplexity CEO Offers AI Company’s Services to Replace Striking NYT Staff.” The New York Times Tech Guild went on strike. Aravind Srinivas, formerly at OpenAI and founder of Perplexity, made an interesting offer. According to the cited article, Mr. Srinivas allegedly said he would provide services to “mitigate the effect of a strike by New York Times tech workers.”
A young startup luminary reacts to a book about business etiquette. His view of what’s correct is different from what others have suggested might win friends and influence people. Thanks, MidJourney. Good enough.
Two points: Crossing the picket lines seemed okay if the story is correct and assuming that Perplexity’s smart software would “mitigate the effect” of the strike.
According to the article, “many” people criticized Mr. Srinivas’ offer to help a dead tree with some digital ornaments in a time of turmoil. What the former OpenAI wizard suggested he wanted to do was:
to provide technical infra support on a high traffic day.
Infra, I assume, is infrastructure. And a high-traffic day at a dead tree business is? I just don’t know. The Gray Lady has an online service and it bought an eGame which lacks the bells and whistles of Hamster Kombat. I think that Hamster Kombat has a couple of hundred million users and a revenue stream from assorted addictive elements jazzed with tokens. Could Perplexity help out Telegram if its distributed network ran into more headwinds that the detainment of its founder in France?
Furthermore, the article reminded me that the Top Dog of the dead tree outfit “sent Perplexity a cease and desist letter in October [2024] over the startup’s scraping of articles for use by its AI models.”
What interests me, however, is the outstanding public relations skills that Mr. Srinivas demonstrated. He has captured headlines with his “infra” offer. He is getting traction on Twitter, now the delightfully named X.com. He is teaching old-school executives like Tim Apple how to deal with companies struggling to adapt to the AI, go fast approach to business.
Perplexity’s offer illustrates a conceptual divide between old school publishing, labor unions, and AI companies. Silicon Valley outfits have a deft touch. (I almost typed “tone deaf”. Yikes.)
Stephen E Arnold, November 15, 2024
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