Directories Have Value
November 29, 2024
Why would one build an online directory—to create a helpful reference? Or for self aggrandizement? Maybe both. HackerNoon shares a post by developer Alexander Isora, “Here’s Why Owning a Directory = Owning a Free Infinite Marketing Channel.”
First, he explains why users are drawn to a quality directory on a particular topic: because humans are better than Google’s algorithm at determining relevant content. No argument here. He uses his own directory of Stripe alternatives as an example:
“Why my directory is better than any of the top pages from Google? Because in the SERP [Search Engine Results Page], you will only see articles written by SEO experts. They have no idea about billing systems. They never managed a SaaS. Their set of links is 15 random items from Crunchbase or Product Hunt. Their article has near 0 value for the reader because the only purpose of the article is to bring traffic to the company’s blog. What about mine? I tried a bunch of Stripe alternatives myself. Not just signed up, but earned thousands of real cash through them. I also read 100s of tweets about the experiences of others. I’m an expert now. I can even recognize good ones without trying them. The set of items I published is WAY better than any of the SEO-optimized articles you will ever find on Google. That is the value of a directory.”
Okay, so that is why others would want a subject-matter expert to create a directory. But what is in it for the creator? Why, traffic, of course! A good directory draws eyeballs to one’s own products and services, the post asserts, or one can sell ads for a passive income. One could even sell a directory (to whom?) or turn it into its own SaaS if it is truly popular.
Perhaps ironically, Isora’s next step is to optimize his directories for search engines. Sounds like a plan.
Cynthia Murrell, November 29, 2024
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