KPMG FOMO on AI

December 11, 2024

This blog post flowed from the sluggish and infertile mind of a real live dinobaby. If there is art, smart software of some type was probably involved.

AI is in demand and KPMG long ago received the message that it needs to update its services to include AI consulting services in its offerings. Technology Magazine shares the story in: “Growing KPMG-Google Cloud Ties Signal AI Services Shift.” Google Cloud and KPMG have a partnership that started when the latter’s clients wanted to implement Google Cloud into their systems. KPMG’s client base increased tenfold when they deployed Google Cloud services.

The nature of the partnership will change to Google’s AI-related services and KPMG budgeted $100 million to the project. The investment is projected to give KPMG $1 billion in revenue for its generative AI technology. KPMG deployed Google’s enterprise search technology Vertex AI Search into its cloud services. Vertex AI and retrieval augmented generation (RAG), a process that checks AI responses with verified data, are being designed to analyze and assist with market and research analysis.

The partnership between these tech companies indicates this is where the tech industry is going:

“The partnership indicates how professional services firms are evolving their technology practices. KPMG’s approach combines its industry expertise with Google Cloud’s technical infrastructure, creating services that bridge the gap between advanced technology and practical business applications… The collaboration also reflects how enterprise AI adoption is maturing. Rather than implementing generic AI solutions, firms are now seeking industry-specific applications that integrate with existing systems and workflows. This approach requires deep understanding of both technical capabilities and sector-specific challenges.”

Need an accounting firm? Well, AI is accounting. Need a consultant. Well, AI is consulting. Need motivated people to bill your firm by the hour at exorbitant fees? You know whom to call.

Whitney Grace, December 11, 2024

Written by Stephen E. Arnold · Filed Under AI, Consulting, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.