Microsoft Grouses and Barks, Then Regrouses and Rebarks about the Google
December 23, 2024
This blog post is the work of an authentic dinobaby. No smart software was used.
I spotted a reference to Windows Central, a very supportive yet “independent” explainer of Microsoft. That write up bounced around and a version ended up in Analytics India, an online publication from a country familiar to the Big Dogs at Microsoft and Google.
A stern mother tells her child to knock off the constant replays of a single dorky tune like “If I Knew You Were Comin’ I’d’ve Baked a Cake.” Thanks, Grok. Good enough.
The Analytics India story is titled “Google Makes More Money on Windows Than Microsoft, says Satya Nadella.” Let’s look at a couple of passages from the write up and then reflect on the “grousing” both giants in the money making department are sharing with anyone, maybe everyone.
Here’s the first snippet:
“Google makes more money on Windows than all of Microsoft,” Nadella said, discussing the company’s strategy to reclaim lost market share in the browser space.
I love that “lost market share”. Did Microsoft have market share in the browser space. Like Windows Phone, the Microsoft search engine in its many incarnations was not a click magnet. I heard when I did a teeny tiny thing for a Microsoft “specialist” outfit that Softies were running queries on Google and then reverse engineering what to index and what knobs to turn in order to replicate what Google’s massively wonderful method produced. True or false? Hey, I only know what I was told. Whatever Microsoft did in search failed. (How about that Fast Search & Transfer technology which powered alltheweb.com when it existed?)
I circled this statement as well:
Looking ahead, Nadella expressed confidence in Microsoft’s efforts to regain browser market share and promote its AI tools. “We get to relitigate,” he said, pointing to the opportunity to win back market share. “This is the best news for Microsoft shareholders—that we lost so badly that we can now go contest it and win back some share,” he said.
Ah, ha. “Lost so badly.” What an interesting word “relitigate.” Huh? And the grouse replay “win back market share.” What market share? Despite the ubiquity of the outstandingly wonderful Windows operating system and its baked in browser and button fest for Bing, exactly what is the market share.
Google is chugging along with about 90 percent Web search market share. Microsoft is nipping at Google’s heels with a robust four percent. Yandex is about two percent. The more likely scenario is that Yandex could under its new ownership knock Microsoft out of second place. Google isn’t going anywhere fast because the company is wrapped around finding information like Christiano Ronaldo holding one of his trophies.
What’s interesting about the Analytics India write up is what is not included in the article. For example:
- The cultural similarities of the two Big Dogs. The competition has the impact of a couple of high schoolers arguing in the cafeteria
- The lack of critical commentary about the glittering generalities the Microsoft Big Dog barks and rebarks like an annoyed French bulldog
- A total lack of interest in the fact that both companies are monopolies and that neither exists to benefit anyone other than those who hold shares in the respective companies. As long as there is money, search market share is nothing more than a money stream.
Will smart software improve the situation?
No. But the grouse and re-grouse approach to business tactics will be a very versatile rhetorical argument.
Stephen E Arnold, December 23, 2024
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