AI Outfit Pitches Anti Human Message
January 9, 2025
AI startup Artisan thought it could capture attention by telling companies to get rid of human workers and use its software instead. It was right. Gizmodo reports, “AI Firm’s ‘Stop Hiring Humans’ Billboard Campaign Sparks Outrage.” The firm plastered its provocative messaging across San Francisco. Writer Lucas Ropek reports:
“The company, which is backed by startup accelerator Y-Combinator, sells what it calls ‘AI Employees’ or ‘Artisans.’ What the company actually sells is software designed to assist with customer service and sales workflow. The company appears to have done an internal pow-wow and decided that the most effective way to promote its relatively mundane product was to fund an ad campaign heralding the end of the human age. Writing about the ad campaign, local outlet SFGate notes that the posters—which are strewn all over the city—include plugs like the following:
‘Artisans won’t complain about work-life balance’
‘Artisan’s Zoom cameras will never ‘not be working’ today.’
‘Hire Artisans, not humans.’
‘The era of AI employees is here.'”
The write-up points to an interview with SFGate in which CEO Jaspar Carmichael-Jack states the ad campaign was designed to “draw eyes.” Mission accomplished. (And is it just me, or does that name belong in a pirate movie?) Though Ropek acknowledges his part in drawing those eyes, he also takes this chance to vent about AI and big tech in general. He writes:
“It is Carmichael-Jackson’s admission that his billboards are ‘dystopian’—just like the product he’s selling—that gets to the heart of what is so [messed] up about the whole thing. It’s obvious that Silicon Valley’s code monkeys now embrace a fatalistic bent of history towards the Bladerunner-style hellscape their market imperatives are driving us.”
Like Artisan’s billboards, Ropek pulls no punches. Located in San Francisco, Artisan was launched in 2023. Founders hail from the likes of Stanford, Oxford, Meta, and IBM. Will the firm find a way to make its next outreach even more outrageous?
Cynthia Murrell, January 9, 2025
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