Social Media Change: Stop the Decay! Ouch! Stop!

January 10, 2025

This is an official dinobaby post. No smart software involved in this blog post.

I learned a new term: Platform Decay. I associated the phrase with Tooth Decay.

The Techspot article “Meta Wants to Fill Its Social Platforms with AI-Generated Bots” asserts:

Meta is actively working to transform its social media platforms into spaces where AI bots interact with each other. Over the next few years, the company formerly known as Facebook aims to integrate AI technology to boost “engagement” with its three billion real, human users. This could either be a revolution or just another disastrously misguided idea, like the previously dismissed “metaverse” VR ecosystem.

I thought Facebook was about people posting words and text on Instagram and shooting “secure” messages to and from via WhatsApp. Facebook is a service I perceive as supporting a platform for ecommerce excitement and allowing grandparents to see the grandchildren.

Now I am updated. The write up explains:

Meta is currently developing several AI products, including a service designed to help users create AI bots on Instagram and Facebook. These bots could clone users’ personalities and interact with other (non-bot) users on the network. The company hopes to attract younger audiences, who are apparently going crazy over AI these days.

I learned that there is a downside to this bot-topia; specifically:

Critics of this AI-filled dystopia warn about the risks related to the “weaponization” of AI-generated content. Becky Owen, innovation officer at creative agency Billion Dollar Boy and former head of Meta’s creator team, said fake AI accounts could easily be used to amplify false narratives if robust safeguards are not enforced on social media.

What’s interesting to me is that one of Meta / Zuckbook’s competitors is not going in this direction. Telegram is chasing crypto. To be fair, the Zuck is not under the control of a nation state like Pavel Durov. He enjoys the ministrations of the French judiciary. His minions are cutting deals, integrating online gambling services like CryptoCasino.com, and training developers in Vancouver and other major cities to build for the Telegram platform. (I think of Telegram as the framework for building super apps for online crime, but I am a dinobaby and hopelessly out of step with social media).

Which strategy will win in 2025? Will the Zuck get richer and dominate the social bot scene and attract millions more new users? Will Telegram grow beyond one billion users and help undermine the US financial system while delivering crypto alternatives for traditional banking services? I don’t know.

I am not sure the phrase “platform decay” captures what the Zuck is doing. I know that Telegram is not exactly decaying while its founder is confined to France, good food, and French red tape.

I think the article is trying to explain that the good old Facebook is changing. What’s decaying are the features and digital hooks that made the Zuck a big dog.

Net net: These platforms are making an attempt to adapt and avoid the MySpace problem: No users. Get real, Techspot. Longing for the past is a poor use of one’s time. Adapt or go away — That’s this dinobaby’s advice.

Stephen E Arnold, January 10, 2025

Written by Stephen E. Arnold · Filed Under Business strategy, News, Social Media

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.