What Do DeepSeek, a Genius Girl, and Temu Have in Common? Quite a Lot

January 28, 2025

A write up from a still-living dinobaby.

The Techmeme for January 28, 2024, was mostly Deepseek territory. The China-linked AI model has roiled the murky waters of the US smart software fishing hole. A big, juicy AI creature has been pulled from the lake, and it is drawing a crowd. Here’s a small portion of the datasphere thrashing on January 28, 2025 at 0700 am US Eastern time:

I have worked through a number of articles about this open source software. I noted its back story about a venture firm’s skunk works tackling AI. Armed with relatively primitive tools due to the US restriction of certain computer components, the small team figured out how to deliver results comparable to the benchmarks published about US smart software systems.

Genius girl uses basic and cheap tools to repair an old generator. Americans buy a new generator from Harbor Freight. Genius girl repairs old generator proving the benefits of a better way or a shining path. Image from the YouTube outfit which does work the American way.

The story is torn from the same playbook which produces YouTube “real life” stories like “The genius girl helps the boss to repair the diesel generator, full of power!” You can view the one-hour propaganda film at this link. Here’s a short synopsis, and I want you to note the theme of the presentation:

Young-appearing female works outside
She uses primitive tools
She takes apart a complex machine
She repairs it
The machine is better than a new machine.

The videos are interesting. The message has not been deconstructed. My interpretation is:

Hard working female tackles tough problem
Using ingenuity and hard work she cracks the code
The machine works
Why buy a new one? Use what you have and overcome obstacles.

This is not the “Go west, young man” or private equity approach to cracking an important problem. It is political and cultural with a dash of Hoisin technical sauce. The video presents a message like that of “plum blossom boxing.” It looks interesting but packs a wallop.

Here’s a point that has not been getting much attention; specifically, the AI probe is designed to direct a flow of energy at the most delicate and vulnerable part of the US artificial intelligence “next big thing” pumped up technology “bro.”

What is that? The answer is cost. The method has been refined by Shein and Temu by poking at Amazon. Here’s how the “genius girl” uses ingenuity.

Technical papers are published
Open source software released
Basic information about using what’s available released
Cost information is released.

The result is that a Chinese AI app surges to the top of downloads on US mobile stores. This is a first. Not even the TikTok service achieved this standing so quickly. The US speculators dump AI stocks. Techmeme becomes the news service for Chinese innovation.

I see this as an effective tactic for demonstrating the value of the “genius girl” approach to solving problems. And where did Chinese government leadership watch the AI balloon lose some internal pressure. How about Colombia, a three-hour plane flight from the capital of Central and South America. (That’s Miami in the event my reference was too oblique.)

In business, cheaper and good enough are very potent advantages. The Deepseek AI play is indeed about a new twist to today’s best method of having software perform in a way that most call “smart.” But the Deepseek play is another “genius girl” play from the Middle Kingdom.

How can the US replicate the “genius girl” or the small venture firm which came up with a better idea? That’s going to be touch. While the genius girl was repairing the generator, the US AI sector was seeking more money to build giant data centers to hold thousands of exotic computing tools. Instead of repairing, the US smart software aficionados were planning on modular nuclear reactors to make the next-generation of smart software like the tail fins on a 1959 pink Cadillac.

Deepseek and the “genius girl” are not about technology. Deepseek is a manifestation of the Shein and Temu method: Fast cycle, cheap and good enough. The result is an arm flapping response from the American way of AI. Oh, does the genius girl phone home? Does she censor what she says and does?

Stephen E Arnold, January 28, 2025

Written by Stephen E. Arnold · Filed Under AI, Business strategy, Feature, Government

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.