Another Bad Apple? Is It This Shipment or a Degraded Orchard?
February 3, 2025
Yep, a dinobaby wrote this blog post. Replace me with a subscription service or a contract worker from Fiverr. See if I care.
I read “Siri Is Super Dumb and Getting Dumber.” Now Siri someone told me had some tenuous connection to the Stanford Research Institute. Then the name and possibly some technology DNA wafted to Cupertino. The juicy apple sauce company produced smart software. Someone demonstrated it to me by asking Siri to call a person named “Yankelovich” by saying the name. That just did not work.
The write up explains that my experience was “dumb” and the new Apple smart software is dumber. That is remarkable. A big company and a number of mostly useful products like the estimable science fiction headset and a system demanding that I log into Facetime, iMessage, and iCloud every time I use the computer even though I don’t use these features is mostly perceived as one of the greatest companies on earth.
The write up says:
It’s just incredible how stupid Siri is about a subject matter of such popularity.
Stupid about a popular subject? Even the even more estimable Google figured out a long time ago that one could type just about any spelling of Britney Spears into the search box and the Google would spit out a nifty but superficial report about this famous person and role model for young people.
But Apple? The write up says from a really, truly objective observer of Apple:
New Siri — powered by Apple Intelligence™ with ChatGPT integration enabled — gets the answer completely but plausibly wrong, which is the worst way to get it wrong. It’s also inconsistently wrong — I tried the same question four times, and got a different answer, all of them wrong, each time. It’s a complete failure.
The write up points out:
It’s like Siri is a special-ed student permitted to take an exam with the help of a tutor who knows the correct answers, and still flunks.
Hmmm. Consistently wrong with variations of incorrectness — Do you want to log in to iCloud?
But the killer statement in the write up in my opinion is this one:
Misery loves company they say, so perhaps Apple should, as they’ve hinted since WWDC last June, partner with Google to add Gemini as another “world knowledge” partner to power — or is it weaken? — Apple Intelligence.
Several observations are warranted even though I don’t use Apple mobile devices, but I do like the ruggedness of the Mac Air laptops. (No, I don’t want to log into Apple Media Services or Facetime, thanks.) Here we go with my perceptions:
- Skip the Sam AI-Man stuff, the really macho Zuck stuff, and the Sundar & Prabhakar stuff. Go with Deepseek. (Someone in Beijing will think positively about the iPhone. Maybe?)
- Face up to the fact that Apple does reasonably good marketing. Those M1, M2, M3 chips in more flavors than the once-yummy Baskin-Robbins offered are easy for consumers to gobble up.
- Innovation is not just marketing. The company has to make what its marketers describe in words. That leap is not working in my opinion.
So where does that leave the write up, the Siri thing, and me? Free to select another vendor and consider shorting Apple stock. The orchard is dropping fruit not fit for human consumption but a few can be converted to apple sauce. That’s a potential business. AI slop, not so much.
Stephen E Arnold, February 3, 2025
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