Online Generates Fans and Only Fans
February 6, 2025
Ah, the World Wide Web—virtual land of opportunity! For example, as Canada’s CBC reports, "Olympians Are Turning to OnlyFans to Fund Dreams as they Face a ‘Broken’ Finance System." Because paying athletes to compete tarnishes the Olympic ideal, obviously. Never mind the big bucks raked in by the Olympic Committee. It’s the principle of the thing. We learn:
"Dire financial straits are leading droves of Olympic athletes to sell images of their bodies to subscribers on OnlyFans — known for sexually explicit content — to sustain their dreams of gold at the Games. As they struggle to make ends meet, a spotlight is being cast on an Olympics funding system that watchdog groups condemn as ‘broken,’ claiming most athletes ‘can barely pay their rent.’ The Olympics, the world’s biggest sporting stage, bring in billions of dollars in TV rights, ticket sales and sponsorship, but most athletes must fend for themselves financially."
But wait, what about those Olympians like Michael Phelps and Simone Biles who make millions? Success stories like theirs are few. The article shares anecdotes of athletes who have taken the Only Fans route. They are now able to pay their bills, including thousands of dollars in expenses like coaching, physical therapy, and equipment. However, in doing so they face social stigma. None are doing this because they want to, opines Mexican diver Diego Balleza Isaias, but because they have to.
Why are the world’s top athletes selling (images of) their finely honed bodies to pay the bills? The write-up cites comments from the director of Global Athlete, an athlete-founded organization addressing the power imbalance in sports:
"’The entire funding model for Olympic sport is broken. The IOC generates now over $1.7 billion US per year and they refuse to pay athletes who attend the Olympics,’ said Rob Koehler, Global Athlete’s director general. He criticized the IOC for forcing athletes to sign away their image rights. ‘The majority of athletes can barely pay their rent, yet the IOC, national Olympic committees and national federations that oversee the sport have employees making over six figures. They all are making money off the backs of athletes."
Will this trend prompt the Olympic Committee to change its ways? Or will it just make a rule against the practice and try to sweep this whole chapter under the mat? The corroding Olympic medals complement this story too.
Cynthia Murrell, February 6, 2025
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