A Super Track from You Know Who
February 20, 2025
Those CAPTCHA hoops we jump through are there to protect sites from bots, right? As Boing Boing reports, not so much. In fact, bots can now easily beat reCAPTCHA tests. Then why are we forced to navigate them to do anything online? So the software can track us, collect our data, and make parent company Google even richer. And data brokers. Writer Mark Frauenfelder cites a recent paper in, “reCAPTCHA: 819 Million Hours of Wasted Human Time and Billions of Dollars in Google Profits.” We learn:
“‘They essentially get access to any user interaction on that web page,’ says Dr. Andrew Searles, a former computer security researcher at UC Irvine. Searle’s paper, titled ‘Dazed & Confused: A Large-Scale Real-World User Study of reCAPTCHAv2,’ found that Google’s widely-used CAPTCHA system is primarily a mechanism for tracking user behavior and collecting data while providing little actual security against bots. The study revealed that reCAPTCHA extensively monitors users’ cookies, browsing history, and browser environment (including canvas rendering, screen resolution, mouse movements, and user-agent data) — all of which can be used for advertising and tracking purposes. Through analyzing over 3,600 users, the researchers found that solving image-based challenges takes 557% longer than checkbox challenges and concluded that reCAPTCHA has cost society an estimated 819 million hours of human time valued at $6.1 billion in wages while generating massive profits for Google through its tracking capabilities and data collection, with the value of tracking cookies alone estimated at $888 billion.”
That is quite a chunk of change. No wonder Google does not want to give up its CAPTCHA system—even if it no longer performs its original function. Why bother with matters of user inconvenience or even privacy when there are massive profits to be made?
Cynthia Murrell, February 20, 2025
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