We Have to Spread More Google Cheese
February 28, 2025
A Super Bowl ad is a big deal for companies that shell out for those pricy spots. So it is a big embarrassment when one goes awry. The BBC reports, “Google Remakes Super Bowl Ad After AI Cheese Gaffe.” Google was trying to how smart Gemini is. Instead, the ad went out with a stupid mistake. Writers Graham Fraser and Tom Singleton tell us:
“The commercial – which was supposed to showcase Gemini’s abilities – was created to be broadcast during the Super Bowl. It showed the tool helping a cheesemonger in Wisconsin write a product description by informing him Gouda accounts for ’50 to 60 percent of global cheese consumption.’ However, a blogger pointed out on X that the stat was ‘unequivocally false’ as the Dutch cheese was nowhere near that popular.”
In fact, cheddar and mozzarella vie for the world’s favorite cheese. Gouda is not even a contender. Though the company did remake the ad, one top Googler at first defended Gemini with some dubious logic. We learn:
“Replying to him, Google executive Jerry Dischler insisted this was not a ‘hallucination’ – where AI systems invent untrue information – blaming the websites Gemini had scraped the information from instead. ‘Gemini is grounded in the Web – and users can always check the results and references,’ he wrote. ‘In this case, multiple sites across the web include the 50-60% stat.'”
Sure, users can double check an AI’s work. But apparently not even Google itself can be bothered. Was the company so overconfident it did not use a human copyeditor? Or do those not exist anymore? Wrong information is wrong information, whether technically a hallucination or not. Spitting out data from unreliable sources is just as bad as making stuff up. Google still has not perfected the wildly imperfect Gemini, it seems.
Cynthia Murrell, February 28, 2025
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