What Sells Books? Publicity, Sizzle, and Mouth-Watering Titbits
March 18, 2025
Another dinobaby blog post.
Editor note: This post was written on March 13, 2025. Availability of the articles and the book cited may change when this appears in Mr. Arnold’s public blog.
I have heard that books are making a comeback. In rural Kentucky, where I labor in an underground nook, books are good for getting a fire started. The closest bookstore is filled with toys and odd stuff one places on a desk. I am rarely motivated to read a whatchamacallit like a book. I must admit that I read one of those emergence books from a geezer named Stuart A. Kauffman at the Santa Fe Institute, and it was pretty good. Not much in the jazzy world of social media but it was a good use of my time.
I now have another book I want to read. I think it is a slice of reality TV encapsulated in a form of communication less popular than TikTok- or Telegram Messenger-type of media. The bundle of information is called Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism. Many and pundits have grabbed the story of a dispute between everyone’s favorite social media company and an authoress named Sarah Wynn-Williams.
There is nothing like some good old legal action, a former employee, and a very defensive company.
The main idea is that a memoir published on March 11, 2025, and available via Amazon at https://shorturl.at/Q077l is not supposed to be sold. Like any good dinobaby who actually read a dead tree thing this year, I bought the book. I have no idea if it has been delivered to my Kindle. I know one thing. Good old Amazon will be able to reach out and kill that puppy when the news reaches the equally sensitive leadership at that outstanding online service.
A festive group ready to cook dinner over a small fire of burning books. Thanks, You.com. Good enough.
According to The Verge, CNBC, and the Emergency International Arbitral Tribunal, an arbitrator (Nicholas Gowen) decided that the book has to be put in the information freezer. According to the Economic Times:
… violated her contract… In addition to halting book promotions and sales, Wynn-Williams must refrain from engaging in or ‘amplifying any further disparaging, critical or otherwise detrimental comments… She also must retract all previous disparaging comments ‘to the extent within her control.’”
My favorite green poohbah publication The Verge offered:
…it’s unclear how much authority the arbitrator has to do so.
Such a bold statement: It’s unclear, we say.
The Verge added:
In the decision, the arbitrator said Wynn-Williams must stop making disparaging remarks against Meta and its employees and, to the extent that she can control, cease further promoting the book, further publishing the book, and further repetition of previous disparaging remarks. The decision also says she must retract disparaging remarks from where they have appeared.
Now I have written a number of books and monographs. These have been published by outfits no longer in business. I had a publisher in Scandinavia. I had a publisher in the UK. I had a publisher in the United States. A couple of these actually made revenue and one of them snagged a positive review in a British newspaper.
But in all honesty, no one really cared about my Google, search and retrieval, and electronic publishing work.
Why?
I did not have a giant company chasing me to the Emergency International Arbitral Tribunal and making headlines for the prestigious outfit CNBC.
Well, in my opinion Sarah Wynn-Williams has hit a book publicity home run. Imagine, non readers like me buying a book about a firm to which I pay very little attention. Instead of writing about the Zuckbook, I am finishing a book (gasp!) about Telegram Messenger and that sporty baby maker Pavel Durov. Will his “core” engineering team chase me down? I wish. Sara Wynn-Williams is in the news.
Will Ms. Wynn-Williams “win” a guest spot on the Joe Rogan podcast or possibly the MeidasTouch network? I assume that her publisher, agent, and she have their fingers crossed. I heard somewhere that any publicity is good publicity.
I hope Mr. Beast picks up this story. Imagine what he would do with forced arbitration and possibly a million dollar payoff for the PR firm that can top the publicity the apparently Meta has delivered to Ms. Wynn-Williams.
Net net: Win, Wynn!
Stephen E Arnold, March 18, 2025
Comments
Got something to say?
-
- Subscribe to Beyond Search
Feature archive
News archive
-
