Kiddie Loving Google and Data Hoovering
April 22, 2025
If you do not have kids or grandkids in school, you may have missed Google’s very successful foray into K-12 education. Google’s “Workspace for Education” tools are free to schools, but is the company providing them purely from a sense of civic duty? Of course not. Bloomberg Law reports, “Google Hit with Lawsuit over Data Collection on School Kids.” Apparently, US schools did not learn from Denmark’s 2022 ban on Google Workspace in its schools. Or they decided savings and convenience trumped student privacy and parental consent. Writer Isaiah Poritz tells us:
“Google LLC is unlawfully using its products—ubiquitous in K-12 education—to secretly gather information about school age children, substituting the consent of the school for that of parents, a proposed class action filed in California federal court said Monday. The tech giant collects not only traditional education records ‘but thousands of data points that span a child’s life,’ and ‘neither students nor their parents have agreed to this arrangement, according to the US District Court for the Northern District of California complaint.”
This is a significant breach, if true, considering almost 70% of K-12 schools in the US use these tools. We also learn:
“The company doesn’t disclose that it embeds hidden tracking technology in its Chrome browser that creates a child’s unique digital ‘fingerprint,’ the plaintiffs said. The fingerprint allows Google to ‘to track a child even when she or her school administrator has disabled cookies or is using technologies designed to block third-party cookies.’ The suit said Google has failed to obtain parental consent to take school childrens’ personal data. ‘Instead, Google relies on the consent of school personnel alone,’ the complaint said. ‘But school personnel do not have authority to provide consent in lieu of parents.’”
No, they do not. Or they shouldn’t. It seems like parents’ rights groups should have something to say about this. Perhaps they are too busy policing library shelves. The suit alleges Google is both selling students’ data to third parties and using it for its own targeted advertising. We note it would also be very easy, if the firm is so inclined, to build up a profile of a student who later creates a Google account which is then mapped onto that childhood data.
Naturally, Google denies the suit’s allegations. Of course, our favorite company does.
Cynthia Murrell, April 22, 2025
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