European Union: Academics and Researchers, Come On Over to Freedom

May 8, 2025

dino-orange_thumb_thumb_thumb_thumbNo AI, just the dinobaby expressing his opinions to Zellenials.

Is the European Union actively advertising employment opportunities in Western Europe? Do canines sniff? I think the answer is, “Yes.”

I spotted an official European Commission announcement with the title or one of the titles: “Choose Europe. Advance Your Research Career in the EU.” Another title in the official online statement is, “Choose Groundbreaking Research.” The document says,

As a world-leading centre for research and innovation with freedom of science, the European Union offers an ideal environment to advance your career. With a wealth of stable and predictable funding opportunities and cutting-edge facilities, the EU enables researchers to work on projects where they can truly make a difference. You’ll join a dynamic and international community of top talent, all dedicated to finding solutions to the world’s biggest challenges. Europe offers an excellent quality of life, including affordable healthcare and education, excellent working conditions and strong social security for you and your family. You’ll also enjoy freedoms and protections based on our values.

I found the word choice quite interesting; for example:

affordable healthcare and education

dynamic and international community

excellent working conditions

freedom and freedoms (bang, bang!)

ideal environment

protections

quality of life

strong social security

top talent

values

world-leading

The word choice reveals what the EU thinks will appeal to some American academics and researchers as well as to others in different countries. One might think that this employment advertisement is identifying specific issues associated with certain non-EU countries.

To make the opportunity more concrete, the write up presents these data:

image

If I were young again, this type of lingo might appeal to me. I, however, am a dinobaby. Becoming a big-time academic researcher is a non-starter for me.   For some, however, the EU’s inducement might be compelling. I have done projects and spent a reasonable amount of time in London and Paris. My son attended two universities in France, and I am not sure he wanted to return to the US, but the French government had other ideas for a 20 something.

Interesting. Opportunity with a possible message for some working in less salubrious situations. Crafty message and straight ahead marketing.

Stephen E Arnold, May 8, 2025

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