Online Video: Revenue Options to Watch
January 24, 2020
Since we assembled CyberOSINT: Next Generation Information Access, we have been monitoring video content innovations. Of interest to the team are interfaces. These are essential because — let’s face it — keyword search on mobile devices sucks. Clicking on big, colorful icons is the future. How smart are the interfaces? Not smart enough.
In terms of eyeballs, both Twitch and Neverthink are taking approaches that Video content continues to proliferate. However, monetization seems to innovating slowly and in predictable ways. The “begging for dollars” approach is the most common. In this post, I want to highlight a problem with begging.
A ripple roiled the Twitter-verse because a Twitch content producer with the handle BadBunny, wanted more financial support from her followers. (This performer (content creator) adopts a left leaning, abrasive persona; therefore, her approach may have been designed to attract publicity.) “Twitch Streamer BadBunny Slams Her Own Viewers for Not Paying for Her Content” reported:
The streamer, frequent in the Just Chatting section, is close to reaching 100,000 followers on Twitch thanks to her content and the guests she brings to her debates. During a broadcast on January 18, she slightly deviated from the topic of conversation to refer to her audience, insisting she needed the cash to continue creating content for the platform. After giving the blunt message, BadBunny, who could not believe the number of people who were watching her for hours for free, said she was surprised to see that her message was in vain since she did not get new subscribers. Faced with the refusal, she exclaimed: “How did all my speech about how I need subscribers to start the broadcast, blah, blah, blah, result in zero subscribers?”
DarkCyber believes BadBunny’s situation may reflect the lack of monetization innovation at Amazon Twitch. The platform is popular, but Microsoft has been poaching some streaming talent from Twitch. Twitch has other challenges, and these may be making Twitch cause people like BadBunny to demonstrate her Xanthippe-infused characteristics.
For sake of contrast, DarkCyber wants to call attention to to Neverthink.tv. The service is different from Twitch because it streams content available on other services; for example, YouTube, Reddit, and others. As a result, ads on Neverthink.tv drive traffic to YouTube. Presumably, Google passes some of the cash to creators. (But maybe not?)
The key differentiators of Twitch and Neverthink are:
- User interface. Both provide point and click video consumption. The Neverthink approach deals with categories, not individual streamers.
- Revenue model. Amazon jams ads in front of and in the middle of some streams. Neverthink accepts sponsored content for cash and uses what appears to be Google ads in some streams. Neverthink accepts money to run videos as “Specials.” Twitch may accept money, but if it does, the deals are not labeled. (Do those featured streamers who attend Twitchcon get some money?)
- Curation. The Neverthink angle is curation. Allegedly smart software and video loving humans make sure nothing “bad” streams. Twitch — regardless of its method — does have some interesting content. DarkCyber won’t provide any examples, but we do present some of the gambling, stolen content, and somewhat off color content in our lectures to law enforcement and intelligence professionals.
Net net: Twitch may have to up its game. Neverthink seems to have a more varied monetization model. What happens if Neverthink lures popular streamers to its app? Amazon Twitch will have to get woke or do a rethink.
If you want to check out these services, here are the links you need:
- www.twitch.tv. BadBunny is at https://www.twitch.tv/badbunny/videos
- www.neverthink.tv A useful “channel” is Millennial AF. DarkCyber finds this service educational.
Stephen E Arnold, January 24, 2020
Tweet Insight: Half Right
January 23, 2020
DarkCyber spotted a Tweet about Google search results. You can find the information at this link. The insight is that:
There’s something strange about the recent design change to google search results, favicons and extra header text: they all look like ads, which is perhaps the point?
What if every search result is an ad, an ad driver, or an ad component?
The idea is that the results are shaped to generate revenue, not information.
Stephen E Arnold, January 23, 2020
YouTube: Adulting Continues
January 9, 2020
YouTube is taking a step designed to protect children on its platform, despite concerns that the move may decrease revenue for the creators of children’s content. CBS News shares their six minute Privacy Watch segment, “YouTube to Limit Kids Video Data Collection.” Specifically, the platform will no longer attach personalized advertising to children’s content. The video description states:
“YouTube will be limiting the amount of data it collects on children. Going forward, videos made for children won’t have personalized ads. Creators are concerned this could result in less revenue, and ultimately less content for children. CNET senior producer Dan Patterson joins CBSN to discuss the development.”
The segment begins by explains what personalized ads are, then covers who pushed for this change: privacy and security experts, regulators, and even YouTube’s parent company. As we are reminded, Google was sued last year over the issue of children’s privacy on that platform. Now, in fact, the company is trying to assert the platform is not for children under age 13 at all. That declaration rings hollow, though. As the Privacy Watch host notes, kids “live on YouTube, they consume videos for hours at a time. It’s basically their Netflix.” Just try to rebottle that genie.
The interview also discusses the Children’s Online Privacy Protection Act of 1998, the speed at which laws get outdated, and the sophistication of today’s ad technology. We also learn that generalized ads will still be included in children’s content, but those creating that content worry that will not be enough to maintain their revenue streams. Perhaps, but let us ask this—if the platform is no longer intended for those under 13, shouldn’t many of those operations be shuttering or shifting to another platform, anyway?
Cynthia Murrell, January 9, 2020
Do It Yourself Surgery: An Unexpected YouTube Consequence
December 5, 2019
DarkCyber noted the CNBC real news story “Doctors Are Turning to YouTube to Learn How to Do Surgical Procedures, But There’s No Quality Control.”
Quality control. What a quaint concept.
The write up states:
YouTube has become a fixture of medical education.
Fix a broken lamp? YouTube. Take out an appendix? YouTube.
DarkCyber learned:
CNBC found tens of thousands of videos showing a wide variety of medical procedures on the Google-owned video platform, some of them hovering around a million views. People have live streamed giving birth and broadcast their face-lifts. One video, which shows the removal of a dense, white cataract, has gone somewhat viral and now has more than 1.7 million views. Others seem to have found crossover appeal with nonmedical viewers…
Maybe there’s an opportunity for Google:
Google’s vice president of health, David Feinberg, noted at a recent medical conference in the fall that a lot of surgeons are flocking to YouTube. He implied, without sharing specifics, that his team would look to do a better job of managing the content as part of its broader focus on combating health misinformation across Google. Medical experts say they’re more than willing to work with YouTube to help curate medical content.
The advertising model seems ideal for this type of “professional” curation. Will medical device manufacturers sponsor curated videos?
Opportunity beckons for:
- Do it yourselfers
- Medical product and service providers
- Google itself.
A management challenge? Nothing Google cannot overcome with assistance. Think the flying car tapping Boeing for expertise.
Stephen E Arnold, December 5, 2019
Google Ads: Some Data
November 26, 2019
DarkCyber noted some information about the cost of Google ads for a pet-related business. Navigate to “How Much Does it Cost to Run Google Ads? : Tech : Nature World News”.
Here’s the passage we found interesting:
Google Ad Spend costs an average of $9,000 to $10,000 per month. Depending on your budget, you decide the maximum amount that you will spend on cost-per-click (CPC). The average CPC on the Google Search Network is $1 to $2 per click. The average CPC on the Google Display Network is $1 or less per click. The cost for professional Google Ads management per month is 12 percent to 30 percent of the cost of Ad Spend per month. PPC (pay-per-click) costs an average of $15 to $800 per month.
Stephen E Arnold, November 26, 2019
Information about Facebook Ads
November 15, 2019
Advertisements are one way companies keep tabs on their competition. Unless they resort to corporate espionage, the only way companies learn about ad campaigns is when they are shared with the public. Companies spend millions of dollars to advertise on the Facebook, which is how the social media platform generates most of its income. In fact, mobile ads bring in the most advertising profit for Facebook, accounting for 84% of their entire revenue.
Unlike other social media platforms, television, radio, and print mediums, there is tool companies can use to spy on their competition’s Facebook ad campaigns. Admin PowerAdSpy posted a YouTube video entitled, “How To Spy On Your Competitor’s Facebook Ads With The Best Ad Spy Tools In The World Power AdSpy.”
According to the video, Facebook has 2.38 billion monthly users, which is almost 1/3 of the world’s population. Since Facebook has such a large user base, it is a gold mine for companies wanting to advertise their goods and services. The video also reports there are 3 million companies with advertising campaigns on Facebook. Facebook ads have seen a 66% return on ad spend (ROAS, money spent on an ad campaign) in 2019’s first quarter.
It is becoming cheaper to advertise on Facebook and Power AdSpy claims its set of advertising spy tools will help companies improve their Facebook advertising strategy. The biggest problem is the video does not say how.
The video is obviously made by someone with a less than fluent grasp on the English language and they relied on free graphics to make a professional, albeit cheap looking video. It would be impressive for a school project, but not to sell a set of marketing tools to a company. What is even worse is that Power AdSpy claims to return heaps of cash, at least the clipart graphics promise that ROI.
Software companies at least explain how their products work in theory on advertising campaigns with the promise of more tailored solutions. Power AdPlay’s own ad campaign is less than grammatically correct. If they cannot get that part right, the product itself might be sketchy.
Whitney Grace, November 15, 2019
Medical Data: A Google Focus for More Than a Decade
November 12, 2019
Medical data. Google has a bit of history. In 2008, Google made a play for personal health records. Don’t remember. Here’s what the interface looked like:
In 2011, this bold play went away. Doesn’t that sound familiar? A discontinued Google service.
Then Google bought DeepMind, the black hole of investment in the UK. DarkCyber noted this story: “Revealed: Google AI Has Access to Huge Haul of NHS Patient Data.” The write up stated:
A data-sharing agreement obtained by New Scientist shows that Google DeepMind’s collaboration with the NHS goes far beyond what it has publicly announced.
There was a dust up, but The Register reported: “Five NHS Trusts Do DeepMind Data Deal with Google. One Says No.”
DarkCyber noted the flurry of reports about Google’s tie up with Ascension, the second largest health care outfit in the US. You can read the paywalled Wall Street Journal story or you can look at one of the dozens of posts recycling this deal.
A few comments, perhaps? Why not?
First, Google has been beavering away at personal health data, including the famous CDC flue report, for more than a decade. Why? That’s a good question.
Second, Google needs new revenue. I know it sounds crazy, but the ad biz is not the same old money machine it was because the cost of “being Google” is rising more rapidly than Google’s old money machine can handle. That’s why YouTube will cuts costs by trimming un-commercial videos. Plus, there are other problems; for example, Google’s famous management style. Health data may open some revenue opportunities? Yep, a handful.
Third, Google’s information is asymmetric. There is a lot of data from Web sites, books, and other open sources. But Google is a laggard when it comes to juicy, useful, easily exploitable fine grained personal data in the hands of Amazon and Facebook. Health data is a useful goodie. Health data is proprietary and quite person centric.
What can Google do with health data? Many things. But those applications are secondary in this blog post. The point today, gentle reader, is that Google is not doing anything new. Health data has been a focal point for a relatively long time.
Oh, would you buy Google insurance? No. Would your would be employer buy information revealing a person was addicted to something? No. You might want to think about your answer. What about personalized ads to the parents of a child with an “issue”? No. Okay. No.
Stephen E Arnold, November 12, 2019
Metasearch Engine Changes Hands
October 28, 2019
In 1998 a Wall Street professionals founded Ixquick. As I recall, the developer was David Bodnick. Like other search developers, selling was better than pumping ads and trying to compete in the world of the digital library card catalog. Ixquick’s buyer was Surfboard Holding BV.
Metasearch engines like DuckDuckGo sends queries to other search engines and present a list of semi-deduplicated results. Dogpile and Vivisimo were other metasearch engines. The Ixquick twist was privacy. I don’t want to go into the notion of privacy in an ad supported search system in this item.
DarkCyber noted a Reddit post that reveals System1 (Privacy One Group) now owns the service. Note the word privacy. As I said, I am not going to explain for the umpteenth time why free Web search or free services of any type may have a different notion of privacy than someone in Harrod’s Creek, Kentucky.
Should I explain the issues related to metasearch systems? Nope. Just like the privacy thing. No one understands and no one cares.
Stephen E Arnold, October 28, 2019
Google Maps: Complex and Tricky for Some Users
September 12, 2019
Google Maps has become the one stop map tool due to its reliability, ease of use, accuracy, and wealth of information. The map app, however, is not as accurate as you think says Media Street in the article, “You Can’t Trust Google Maps To Find It All-Fake Businesses Are Everywhere.” The Wall Street Journal discovered that nearly eleven million businesses listed on Google Maps are fake. Other companies create the listings to boost their own business info ahead of the competition and others are scams.
In 2018, Google removed more than three million fake listings and more than 90% were removed before a user saw them. Users reported 250,000 fake profiles, while Google’s own system flagged 85% of the removals. Google encourages users to report anything suspicious or appears fraudulent.
Google does its best to track down the fake businesses:
“Google typically verifies if a business is legit by calling, mailing a postcard, or emailing a numerical code that is then entered on the website. It’s a pretty easy process for savvy scammers who likely use fake addresses and businesses for their listings anyway. Knowing this, the company says that they are constantly developing new ways to weed out fake listings, but can’t elaborate on what they are due to the sensitive nature.
Every month Maps is used by more than a billion people around the world, and every day we and our users work as a community to improve the map for each other,’ Google Maps’ product director, Ethan Russell, wrote in the blog post. ‘We know that a small minority will continue trying to scam others, so there will always be work to do and we’re committed to keep doing better.’”
There are ways to be wise to scams. You can avoid businesses that have names that included “dependable” or “emergency,” screen your phone calls, do not trust all the reviews, and also do your own research. See if the business has a Web site, check other review sites, view social media accounts, etc. Never forget to trust your gut instinct either.
Whitney Grace, September 12, 2019
The Platform of the Future Is…
August 2, 2019
What’s the platform of the future? Here are your choices:
[a] Artificial intelligence
[b] Neuro linguistic services
[c] Silicon brain implants connected to the cloud
[d] Indexing
[e] Pay to play content.
Did you pick “d”: Indexing.
If you did, you are on the same wavelength as the rock and roll, up and down advisory and analyst firm IDC.
The pronouncement comes from Stewart Bond, research director at IDC Research Inc. (Note: DarkCyber has written reports for IDC. The firm sold these reports on Amazon without DarkCyber’s permission, and IDC did not pay for the use of the DarkCyber reports. How much were our reports? $3,200 for eight pages of goodness? Want to know more? Drop us an email: darkcyber333 at yandex dot com.)
This revelation appeared in Silicon Angle which presented a summary of an interview with IDC Research’s director. Other gems from the write up were:
Pre-existing silos and multicloud can give companies a lot of disparate spaces to scavenge through. The most sensible place to start may be with the available data about all that data — or metadata.
Yes, indexing, an art practiced for millennia.
We noted this statement:
Companies are realizing that poorly cleansed or inaccurately labeled data are resulting in inaccurate insights. And vendors are rushing to the rescue. The number of vendors offering cataloging solutions has increased about 240% in the last year and a half, according to Bond’s research.
Hmm. What’s the research methodology? Remember that IDC has generated some specious numbers in the past; for example, the amount of time a person in a company spends looking for information. DarkCyber is curious about this 18 month period, the sample, the methodology, and the reliability of the analytic process. A 2.4X increase is robust, particularly for indexing and the accompanying tasks embraced in the sweeping generalization.
And we put an exclamation mark next to this passage:
Multicloud has flung data all over the place. Effective software must have spider legs that can reach out and quickly gather intelligence about it. Data cataloging may do this with machine learning, human annotation, Google-like search features, etc. “I think that’s going to be the data platform of the future,” Bond stated. Informatica Corp. currently leads in this market, according to Bond.
Okay, flinging data all over the place. Colorful. We also noted that Informatica Corp. is the leader in “this market.” Exactly what market are we thinking about. Google, search, cloud—what, which?
Keep in mind that Informatica has been around since 1993, and it has grown to about $1 billion a year in revenue. Impressive when compared to the local tire store, but a bit behind the curve when it comes to data. Amazon in the last quarter generated about $8 billion. Annualized Amazon is about 32X bigger than Informatica. Who will win in the cloud cataloging game? Informatica? Sure it will.
But why the love for Informatica? One possibility is that Informatica is a client or prospect of IDC. That’s an idea worth considering.
And where did this “indexing” pronouncement appear? In Silicon Angle. Here’s the explanation which appeared with the IDC research director’s startling insight:
SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content. If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.
DarkCyber interprets this information as a way to make “sponsored” content less front and center.
“Indexing” is a sure fire way to generate buzz for a consulting company and maybe, just maybe, some revenue from sponsored video for Silicon Angle.
The video is here.
Stephen E Arnold, August 2, 2019
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