Microsoft, Deepseek, and OpenAI: An Interesting Mixture Like RDX?
February 10, 2025
We have smart software, but the dinobaby continues to do what 80 year olds do: Write the old-fashioned human way. We did give up clay tablets for a quill pen. Works okay.
I have successfully installed Deepseek and run some queries. The results seem okay, but most of the large language models we have installed have their strengths and weaknesses. What’s interesting about Deepseek is that it caused a bit of a financial squall when it was publicized during a Chinese dignitary’s visit to Colombia.
A short time after a high flying video card company lost a few bucks, an expert advising the new US administration suggested “there’s substantial evidence that Deepseek used OpenAI’s models to train its own.” This story appeared X.com via Fox. Another report said that Microsoft was investigating Deepseek. When I checked my newsfeed this morning (January 30, 2025), Slashdot pointed me to this story: “Microsoft makes Deepseek’s R1 Model Available on Azure AI and GitHub.”
Did Microsoft do a speedy investigation or is the inclusion of Deepseek in AzureAI and GitHub part of its investigation. Did loading up Deepseek kill everyone’s favorite version of Office on January 29, 2024? Probably not, but there is a lot of action in the AI space at Microsoft Town.
Let’s recap the stuff from the AI chemistry lab. First, we have the fascinating Sam AI-Man. With a deal of note because Oracle is in and Grok is out, OpenAI remains a partner with Microsoft. Second, Microsoft, fresh from bumper revenues, continues to embrace AI and demonstrate that a welcome mat is outside Satya Nadella’s door for AI outfits. Third, who stole what? AI companies have been viewed as information bandits by some outfits. Legal eagles cloud the sunny future of smart software.
What will these chemical elements combine to deliver? Let’s consider a few options.
- Like RDX a go-to compound for some kinetic applications, the elements combust.
- The legal eagles effectively grind innovation to a halt due to restrictions on Nvidia, access to US open source software, and getting in the way of the reinvigoration of the USA.
- Nothing. That’s right. The status quo chugs along with predictable ups and downs but nothing changes.
Net net: This will be an interesting techno-drama to watch in real time. On the other hand, I may wait until the Slice outfit does a documentary about the dust up, partnerships, and failed bro-love affairs.
Stephen E Arnold, February 10, 2025
What Does One Do When Innovation Falters? Do the Me-Too Bop
February 10, 2025
Another dinobaby commentary. No smart software required.
I found the TechRadar story “In Surprise Move Microsoft Announces Deepseek R1 Is Coming to CoPilot+ PCs – Here’s How to Get It” an excellent example of bit tech innovation. The article states:
Microsoft has announced that, following the arrival of Deepseek R1 on Azure AI Foundry, you’ll soon be able to run an NPU-optimized version of Deepseek’s AI on your Copilot+ PC. This feature will roll out first to Qualcomm Snapdragon X machines, followed by Intel Core Ultra 200V laptops, and AMD AI chipsets.
Yep, me too, me too. The write up explains the ways in which one can use Deepseek, and I will leave taking that step to you. (On the other hand, navigate to Hugging Face and download it, or you could zip over to You.com and give it a try.)
The larger issue is not the speed with which Microsoft embraced the me too approach to innovation. For me, the decision illustrates the paucity of technical progress in one of the big technology giants. You know, Microsoft, the originator of Bob and the favorite software company of bad actors who advertise their malware on Telegram.
Several observations:
- It doesn’t matter how the Chinese start up nurtured by a venture capital firm got Deepseek to work. The Chinese outfit did it. Bang. The export controls and the myth of trillions of dollars to scale up disappeared. Poof.
- No US outfit — with or without US government support — was in the hockey rink when the Chinese team showed up and blasted a goal in the first few minutes of a global game. Buzz. 1 to zip. The question is, “Why not?” and “What’s happened since Microsoft triggered the crazy Code Red or whatever at the Google?” Answer: Burning money quickly.
- More pointedly, are the “innovations” in AI touted by Product Hunt and podcasters innovations? What if these are little more than wrappers with some snappy names? Answer: A reminder that technical training and some tactical kung fu can deliver a heck of a punch.
Net net: Deepseek was a tactical foray or probe. The data are in. Microsoft will install Chinese software in its global software empire. That’s interesting, and it underscores the problem of me to. Innovation takes more than raising prices and hiring a PR firm.
Stephen E Arnold, February 10, 2025
Deepseek: Details Surface Amid Soft Numbers
February 7, 2025
We have smart software, but the dinobaby continues to do what 80 year olds do: Write the old-fashioned human way. We did give up clay tablets for a quill pen. Works okay.
I read “Research exposes Deepseek’s AI Training Cost Is Not $6M, It’s a Staggering $1.3B.” The assertions in the write up are interesting and closer to the actual cost of the Deepseek open source smart software. Let’s take a look at the allegedly accurate and verifiable information. Then I want to point out two costs not included in the estimated cost of Deepseek.
The article explains that the analysis for training was closer to $1.3 billion. I am not sure if this estimate is on the money, but a higher cost is certainly understandable based on the money burning activities of outfits like Microsoft, OpenAI, Facebook / Meta, and the Google, among others.
The article says:
In its latest report, SemiAnalysis, an independent research company, has spotlighted Deepseek, a rising player in the AI landscape. The SemiAnalysis challenges some of the prevailing narratives surrounding Deepseek’s costs and compares them to competing technologies in the market. One of the most prominent claims in circulation is that Deepseek V3 incurs a training cost of around $6 million.
One important point is that building and making available for free a smart software system incurs many costs. The consulting firm has narrowed its focus to training costs.
The write up reports:
The $6 million estimate primarily considers GPU pre-training expenses, neglecting the significant investments in research and development, infrastructure, and other essential costs accruing to the company. The report highlights that Deepseek’s total server capital expenditure (CapEx) amounts to an astonishing $1.3 billion. Much of this financial commitment is directed toward operating and maintaining its extensive GPU clusters, the backbone of its computational power.
But “astonishing.” Nope. Sam AI-Man tossed around numbers in the trillions. I am not sure we will ever know how much Amazon, Facebook, Google, and Microsoft — to name four outfits — have spent in the push to win the AI war, get a new monopoly, and control everything from baby cams to zebra protection in South Africa.
I do agree that the low ball number was low, but I think the pitch for this low ball was a tactic designed to see what a Chinese-backed AI product could do to the US financial markets.
There are some costs that neither the SemiAnalytics outfit or the Interesting Engineering wordsmith considered.
First, if you take a look at the authors of the Deepseek ArXiv papers you will see a lot of names. Most of these individuals are affiliated with Chinese universities. How we these costs handled? My hunch is that the costs were paid by the Chinese government and the authors of the paper did what was necessary to figure out how to come up with a “do more for less” system. The idea is that China, hampered by US export restrictions, is better at AI than the mythological Silicon Valley. Okay, that’s a good intelligence operation: Test destabilization with a reasonably believable free software gilded with AI sparklies. But the costs? Staff, overhead, and whatever perks go with being a wizard at a Chinese university have to be counted, multiplied by the time required to get the system to work mostly, and then included in the statement of accounts. These steps have not been taken, but a company named Complete Analytics should do the work.
Second, what was the cost of the social media campaign that made Deepseek more visible than the head referee of the Kansas City Chiefs and Philadelphia Eagle game? That cost has not been considered. Someone should grind through the posts, count the authors or their handles, and produce an estimate. As far as I know, there is no information about who is a paid promoter of Deepseek.
Third, how much did the electricity to get DeepSeek to do its tricks? We must not forget the power at the universities, the research labs, and the laptops. Technology Review has some thoughts along this power line.
Finally, what’s the cost of the overhead. I am thinking about the planning time, the lunches, the meetings, and the back and forth needed to get Deepseek on track to coincide with the new president’s push to make China not so great again? We have nothing. We need a firm called SpeculativeAnalytics for this task or maybe MasterCard can lend a hand?
Net net: The Deepseek operation worked. The recriminations, the allegations, and the explanations will begin. I am not sure they will have as much impact as this China smart, US dumb strategy. Plus, that SemiAnalytics’ name is a hoot.
Stephen E Arnold, February 7, 2025
VPNs May Become a Problem for Bargain Hunters
February 7, 2025
Do you love online shopping? What am I talking about, you’re on the Internet, so, of course, you do. If you’re in the mood to shop and you use a VPN, I have some bad news to you via PC Mag: “Holiday Shopping? These Sites May Block VPN Users, Cancel Purchases.” The holiday season is over and everyone is recovering from their credit card bills, but that doesn’t stop you from buying groceries and other essentials online.
Valentine’s Day is almost upon us. Will VPN blocking kill Cupid’s ardor for clicking?
What else are you going to do during a snowy day? Your beloved VPN that protects your IP and allows you to watch shows unavailable on Netflix, Hulu, and other streaming Web sites could prevent you from buying more stuff.
Why?
Kate Irwin investigated this issue when she was in the market for a new laptop case. She purchased one over her VPN using her Proton Mail account from Corsair. Proton Mail allows users to have an alias, which is what Irwin used during her first attempt. The order was canceled. She used her real account, but her order was canceled a second and third time. Her attempts ended with:
"Corsair may be blocking VPNs because scammers use them when attempting credit card fraud. They might also cancel orders that don’t get text confirmations from the buyer (though using text verification isn’t all that secure because of SIM-swapping attacks). Corsair also said in its automated email that trying to send an order to a shipping company’s address could get it cancelled, but I hadn’t done that (and I reached out to Corsair for comment).”
Amazon, eBay, and other popular Web sites might be blocking VPNs. Many of these Web sites don’t prohibit using a VPN, but they block them because of security reasons. Bad actors use multiple accounts and VPNS to engage in fraudulent activity, such as scams, fake listings, and fake purchases.
The VPNs are blocked because you’re using a “dirty” IP. There are a limited number of IPs and the one you’ve selected is tied to malicious activities. You can get around the issue with a dedicated IP, using an IP within your country, or turn it on and off while you’re shopping. That’s probably the easiest method.
VPNs may be viewed as a problem which must be solved by a mysterious online intermediary blocking and filtering to make life better for shoppers everywhere. And the merchants? Oh, the merchants will benefit too.
Whitney Grace, February 7, 2025
China Smart, US Dumb: The Deepseek Foray into Destabilization of AI Investment
February 6, 2025
Yep, a dinobaby wrote this blog post. Replace me with a subscription service or a contract worker from Fiverr. See if I care.
I have published a few blog posts about the Chinese information warfare directed at the US. Examples have included videos of a farm girl with primitive tools repairing complex machinery, the carpeting of ArXiv with papers about Deepseek’s AI innovations, and the stories in the South China Morning Post about assorted US technology issues.
Thanks You.com. Pretty good illustration.
Now the Deepseek foray is delivering fungible results. Numerous articles appeared on January 27, 2025, pegged to the impact of the Deepseek smart software on the US AI sector. A representative article is “China’s Deepseek Sparks AI Market Rout.”
The trusted real news outfit said:
Technology shares around the world slid on Monday as a surge in popularity of a Chinese discount artificial intelligence model shook investors’ faith in the AI sector’s voracious demand for high-tech chips. Startup Deepseek has rolled out a free assistant it says uses lower-cost chips and less data, seemingly challenging a widespread bet in financial markets that AI will drive demand along a supply chain from chipmakers to data centres.
Facebook ripped a page from the Google leadership team’s playbook. According to “Meta Scrambles After Chinese AI Equals Its Own, Upending Silicon Valley,” the Zuckerberg outfit assembled four “war rooms” to figure out how a Chinese open source AI could become such a big problem from out of the blue.
I find it difficult to believe that big US outfits were unaware of China’s interest in smart software. Furthermore, the Deepseek team made quite clear by listing dozens upon dozens of AI experts who contributed to the Deepseek effort. But who in US AI land has time to cross correlate the names of the researchers in the ArXiv essays to ask, “What are these folks doing to output cheaper AI models?”
Several observations are warranted:
- The effect of this foray has been to cause an immediate and direct concern about US AI firms’ ability to reduce costs. China allegedly has rolled out a good model at a lower price. Price competition comes in many forms. In this case, China can use less modern components to produce more modern AI. If you want to see how this works for basic equipment navigate to “Genius Girl Builds Amazing Hydroelectric Power Station For An Elderly Living Alone in the Mountains.” Deepseek is this information warfare tactic in the smart software space.
- The mechanism for the foray was open source. I have heard many times from some very smart people that open source is the future. Maybe that’s true. We now have an example of open source creating a credibility problem for established US big technology outfits who use open source to publicize how smart and good they are, prove they can do great work, and appear to be “community” minded. Deepseek just posted software that showed a small venture firm was able to do what US big technology has done at a fraction of the cost. Chinese business understands price and cost centric methods. This is the cost angle driven through the heart of scaling up solutions. Like giant US trucks, the approach is expensive and at some point will collapses of its own bloated framework.
- The foray has been broken into four parts: [a] The arXiv thrust, [b] the free and open source software thrust which begs the question, “What’s next from this venture firm?”, [c] the social media play with posts ballooning on BlueSky, Telegram, and Twitter, [d] the real journalism outfits like Bloomberg and Reuters yapping about AI innovation. The four-part thrust is effective.
China’s made the US approach to smart software look incredibly stupid. I don’t believe that a small group of hard workers at a venture firm cooked up the Deepseek method. The number of authors on the arXiv Deepseek papers make that clear.
With one deft, non kinetic, non militaristic foray, China has amplified doubt about US AI methods. The action has chopped big bucks from outfits like Nvidia. Plus China has combined its playbook for lower costs and better prices with information warfare. I am not sure that Silicon Valley type outfits have a response to roll out quickly. The foray has returned useful intelligence to China.
Net net: More AI will be coming to destabilize the Silicon Valley way.
Stephen E Arnold, February 6, 2025
Telegram Speed Dates a Bad Actor: Pavel Durov and Judgment or Lack Thereof
February 5, 2025
Another non smart software write up from a real, authentic dinobaby.
Pavel Durov has had a rocky start to 2025. He may have about 100 loving children. He has his brother Nikolai’s support. He has pals from his days at VKontakte. And he has new friends from the French judiciary urging him to embrace some opportunities for freedom. That private jet is waiting. The sunny skies of Dubai beckon.
But another decision may come to haunt him. Telegram and the TON Foundation’s BFF has been busted. According to the US Attorney for the Southern District of New York, one of the outfits shepherding the Ku Group and its KuCoin operations said, “Yep, we are guilty of unlicensed money transmitting business.”
As a dinobaby, I think the statement in “KuCoin Pleads Guilty to Unlicensed Money Transmission Charge and Agres to Pay Penalties Totaling Nearly $300 Million” means in rural Kentucky speak something like “money laundering.” The official news release explains:
U.S. Attorney Danielle R. Sassoon said: “For years, KuCoin avoided implementing required anti-money laundering policies designed to identify criminal actors and prevent illicit transactions. As a result, KuCoin was used to facilitate billions of dollars’ worth of suspicious transactions and to transmit potentially criminal proceeds, including proceeds from darknet markets and malware, ransomware, and fraud schemes. Today’s guilty plea and penalties show the cost of refusing to follow these laws and allowing unlawful activity to continue.”
Pavel Durov’s proxy outfit the Open Network Foundation showcased Ku Group at the November 2024 Gateway Conference in Dubai. Ku Group’s then-CEO (apparently not called out in the official statement issued on January 27, 2025, by the southern district) sparkled with optimism about the tie up between the owner of the Messenger mini app and the Peken Global Limited / Ku Group operation.
The news release points out:
KuCoin was founded in or about September 2017. Since its founding in 2017, KuCoin has become one of the largest global cryptocurrency exchange platforms, with more than 30 million customers and billions of dollars’ worth of cryptocurrency in daily trading volume. Between in or about September 2017 and in or about March 2024, the date of the Indictment, KuCoin served approximately 1.5 million registered users who were located in the U.S., and earned at least approximately $184.5 million in fees from those U.S. registered users.
Some of Ku Group’s services included, according to the official AG statement placing:
orders for spot trades in cryptocurrencies, including Bitcoin, Ethereum, and others, and orders for derivative products, including futures contracts, tied to the value of Bitcoin and other cryptocurrencies. As a result of its operation of this business, KuCoin has, at all relevant times, been a money transmitting business required to register with FinCEN and reported suspicious transactions.
The November BFF moments between Ku Group and Telegram’s proxy organization make clear that the Messenger app is a clever and versatile technology system. It is also now clear that the intent of some of Telegram’s announcements is possibly going against the established financial systems methods of serving their customers.
For now, Chun (Michael) Gan and Ke (Eric) Tang have suffered a set back. Will the Peken Global and Ku Group disappear? Possibly. However, the Ku Group’s and Telegram’s vision of a Web3 financial services entity is likely to thrive. Will the French judiciary amp up their discussions with Pavel Durov? Will the United Arab Emirates take a closer look at the Telegram operation which has a nominal headquarters in Dubai? Will the Swiss authorities pay a visit to the TON Foundation’s office in Zug, Switzerland? Will bad actors change their ways of hiding money in digital form?
Good questions. I think the French are on the job. The other entities may be reluctant to rock the good ship Telegram too much more. Could those folks have a vision for a financial system cut loose from traditional ways to do money business?
My thought is that BRICS, Russia, China, and some influential people have a goal. Telegram and the Ku Group were players, not leaders.
Stephen E Arnold, January 5, 2025
eGames Were Supposed to Spin Cash Forever
February 5, 2025
Videogames are still a young medium, but they’re over fifty years old. The gaming industry has seen ups and downs with the first (and still legendary) being the 1983 crash. Arcade games were all the rage back then, but these days consoles and computers have the action. At least, they should.
Wired writes that “2024 Was The Year The Bottom Fell Out Of The Games Industry” due to multiple reasons. There was massive layoffs in 2023 with over 10,000 game developers losing their jobs. Some of this was attributed to AI slowly replacing developers. The gaming industry’s job loss in 2024 was forty percent higher than the prior year. Yikes!
DEI (diversity, equity, and inclusion) combined with woke mantra was also blamed for the failure of many games, including Suicide Squad: Kill the Justice League. The phrase “go woke, go broke” echoed throughout the industry as it is in Hollywood, Silicon Valley, and other fields.
“According to Matthew Ball, an adviser and producer in the games and TV space…says that the blame for all of this can’t be pinned to a single thing, like capitalism, mismanagement, Covid-19, or even interest rates. It also involves development costs, how studios are staffed, consumers’ spending habits, and game pricing. “This storm is so brutal,” he says, ‘because it is all of these things at once, and none have really alleviated since the layoffs began.’”
Many indie studios were shuttered and large tech leaders such as Microsoft and Sony shut down parts of their gaming division. Also a chain of events influenced by the hatred of DEI and its associated mindsets that is being called a second GamerGate.
The gaming industry will continue through the beginnings of 2025 with business as usual. The industry will bounce back, but it will be different than the past.
Whitney Grace, February 5, 2025
Google and Job Security? What a Hoot
February 4, 2025
We have smart software, but the dinobaby continues to do what 80 year olds do: Write the old-fashioned human way. We did give up clay tablets for a quill pen. Works okay.
Yesterday (January 30, 2025), one of the group mentioned that Google employees were circulating a YAP. I was not familiar with the word “yap”, so I asked, “What’s a yap?” The answer: It is yet another petition.
Here’s what I learned and then verified by a source no less pristine than NBC news. About a 1,000 employees want Google to assure the workers that they have “job security.” Yo, Googlers, when lawyers at the Department of Justice and other Federal workers lose their jobs between sips of their really lousy DoJ coffee, there is not much job security. Imagine professionals with sinecures now forced to offer some version of reality on LinkedIn. Get real.
The “real” news outfit reported:
Google employees have begun a petition for “job security” as they expect more layoffs by the company. The petition calls on Google CEO Sundar Pichai to offer buyouts before conducting layoffs and to guarantee severance to employees that do get laid off. The petition comes after new CFO Anat Ashkenazi said one of her top priorities would be to drive more cost cutting as Google expands its spending on artificial intelligence infrastructure in 2025.
I remember when Googlers talked about the rigorous screening process required to get a job. This was the unicorn like Google Labs Aptitude Test or GLAT. At one point, years ago, someone in the know gave me before a meeting the “test.” Here’s the first page of the document. (I think I received this from a Googler in 2004 or 2005 five:
If you can’t read this, here’s question 6:
One your first day at Google, you discover that your cubicle mate wrote the textbook you used as a primary resource in your first year of graduate school. Do you:
a) Fawn obsequiously and ask if you can have an aut0ograph
b) Sit perfectly still and use only soft keystrokes to avoid disturbing her concentration
c) Leave her daily offerings of granola and English toffee from the food bins
d) Quote your favorite formula from the text book and explain how it’s now your mantra
e) Show her how example 17b could have been solved with 34 fewer lines of code?
I have the full GLAT if you want to see it. Just write benkent2020 at yahoo dot com and we will find a way to provide the allegedly real document to you.
The good old days of Googley fun and self confidence are, it seems, gone. As a proxy for the old Google one has employees we have words like this:
“We, the undersigned Google workers from offices across the US and Canada, are concerned about instability at Google that impacts our ability to do high quality, impactful work,” the petition says. “Ongoing rounds of layoffs make us feel insecure about our jobs. The company is clearly in a strong financial position, making the loss of so many valuable colleagues without explanation hurt even more.”
I would suggest that the petition won’t change Google’s RIF. The company faces several challenges. One of the major ones is the near impossibility of paying for [a] indexing and updating the wonderful Google index, [b] spending money in order to beat the pants off the outfits which used Google’s transformer tricks, and [c] buy, hire, or coerce the really big time AI wizards to join the online advertising company instead of starting an outfit to create a wrapper for Deepseek and getting money from whoever will offer it.
Sorry, petitions are unlikely to move a former McKinsey big time blue chip consultant. Get real, Googler. By the way, you will soon be a proud Xoogler. Enjoy that distinction.
Stephen E Arnold, February 4, 2025
The Thought Process May Be a Problem: Microsoft and Copilot Fees
February 4, 2025
Yep, a dinobaby wrote this blog post. Replace me with a subscription service or a contract worker from Fiverr. See if I care.
Here’s a connection to consider. On one hand, we have the remarkable attack surface of Microsoft software. Think SolarWinds. Think note from the US government to fix security. Think about the flood of bug fixes to make Microsoft software secure. Think about the happy bad actors gleefully taking advantage of what is the equivalent of a piece of chocolate cake left on a picnic table in Iowa in July.
Now think about the marketing blast that kicked off the “smart software” revolution. Google flashed its weird yellow and red warning lights. Sam AI-Man began thinking in terms of trillions of dollars. Venture firms wrote checks like it was 1999 again. Even grade school students are using smart software to learn about George Washington crossing the Delaware.
And where are we? ZDNet published an interesting article which may have the immediate effect of getting some Microsoft negative vibes. But to ZDNet’s credit the write up “The Microsoft 365 Copilot Launch Was a Total Disaster.” I want to share some comments from the write up before I return to the broader notion that the “thought process” is THE Microsoft problem.
I noted this passage:
Shortly after the New Year, someone in Redmond pushed a button that raised the price of its popular (84 million paid subscribers worldwide!) Microsoft 365 product. You know, the one that used to be called Microsoft Office? Yeah, well, now the app is called Microsoft 365 Copilot, and you’re going to be paying at least 30% more for that subscription starting with your next bill.
How about this statement:
No one wants to pay for AI
Some people do, but these individuals do not seem to be the majority of computing device users. Furthermore there are some brave souls suggesting that today’s approach to AI is not improving as the costs of delivering AI continue to rise. Remember those Sam AI-Man trillions?
Microsoft is not too good with numbers either. The article walks through the pricing and cancellation functions. Here’s the key statement after explaining the failure to get the information consistent across the Microsoft empire:
It could be worse, I suppose. Just ask the French and Spanish subscribers who got a similar pop-up message telling them their price had gone from €10 a month to €13,000. (Those pesky decimals.)
Yep, details. Let’s go back to the attack surface idea. Microsoft’s corporate thought process creates problems. I think the security and Copilot examples make clear that something is amiss at Microsoft. The engineering of software and the details of that engineering are not a priority.
That is the problem. And, to me, it sure seems as though Microsoft’s worse characteristics are becoming the dominant features of the company. Furthermore, I believe that the organization cannot remediate itself. That is very concerning. Not only have users lost control, but the firm is unconsciously creating a greater set of problems for many people and organizations.
Not good. In fact, really bad.
Stephen E Arnold, February 4, 2025
Microsoft and Bob Think for Bing
February 4, 2025
Bing is not Google, but Microsoft wants its search engine to dominate queries. Microsoft Bing has a small percentage of Internet searches and in a bid to gain more traction it has copied Google’s user interface (UI). Windows Latest spills the tea over the UI copying: “Microsoft Bing Is Trying To Spoof Google UI When People Search Google.com."
Google’s UI is very distinctive with its minimalist approach. The only item on the Google UI is the query box and menus along the top and bottom of the page. Microsoft Edge is Google’s Web browser and it is programed to use Bing. In a sneaky (and genius) move, when Edge users type Google into the Bing search box they are taken to UI that is strangely Google-esque. Microsoft is trying this new UI to lower the Bing bounce rate, users who leave.
Is it an effective tactic?
“But you might wonder how effective this idea would be. Well, if you’re a tech-savvy person, you’ll probably realize what’s going on, then scroll and open Google from the link. However, this move could keep people on Bing if they just want to use a search engine. Google is the number one search engine, and there’s a large number of users who are just looking for a search engine, but they think the search engine is Google. In their mind, the two are the same. That’s because Google has become a synonym for search engines, just like Chrome is for browsers. A lot of users don’t really care what search engine they’re using, so Microsoft’s new practice, which might appear stupid to some of you, is likely very effective.”
For unobservant users and/or those who don’t care, it will work. Microsoft is also tugging on heartstrings with another tactic:
“On top of it, there’s also an interesting message underneath the Google-like search box that says “every search brings you closer to a free donation. Choose from over 2 million nonprofits. This might also convince some people to keep using Bing.”
What a generous and genius tactic! We’re not sure this is the interface everyone sees, but we love the me too approach from monopolies and alleged monopolies.
Whitney Grace, February 4, 2025
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