AppRapids Conference: Sharing Insights in the Digital Field
February 27, 2012
We at Beyond Search are happy to announce that registration is now open for the first AppRapids conference March 28, 2012, in Louisville, Kentucky.
Apprapids is an enterprise information service that focuses on app-related issues and is sponsored by PolySpot. The one-day conference will focus on how apps are transforming the business and digital worlds. The conference will allow attendees and speakers to interact to share insights in the field.
The press release, “Apps are Where it’s at: Register Now for AppRapids Conference,” gives us more information on the collaborative event. We learn:
“Apps have been integrated into every aspect of life on both personal and professional levels. However, a lack of knowledge, and consequently agency, exists among many app users and potential app creators. Apps have roots in the past, are impacting the present, and will construct the future. Conference sessions will range from planning and development to implementation and business implications. Speakers will provide details of real-life use cases, best practices and lessons learned.”
Keynote speakers include Craig James, a partner in CatStrat; Ric Manning, a technology columnist at the Louisville Courier-Journal; and Doyle Friskney, Chief Technology Officer and Associate Vice President at University of Kentucky. Conference sponsors include: Arnold IT, PolySpot, WorkShop, the Creative Workplace, and Interactive Media Lab.
To register and view the schedule and speaker information, head over to http://www.apprapids.com/conference-registration/.
Andrea Hayden, February 27, 2012
Sponsored by Pandia.com
AppRapids Conference: Sharing Insights in the Digital Field
February 23, 2012
We at Beyond Search are happy to announce that registration is now open for the first AppRapids conference March 28, 2012, in Louisville, Kentucky.
Apprapids is an enterprise information service that focuses on app-related issues and is sponsored by PolySpot. The one-day conference will focus on how apps are transforming the business and digital worlds. The conference will allow attendees and speakers to interact to share insights in the field.
The press release, “Apps are Where it’s at: Register Now for AppRapids Conference,” gives us more information on the collaborative event.
We learn:
“Apps have been integrated into every aspect of life on both personal and professional levels. However, a lack of knowledge, and consequently agency, exists among many app users and potential app creators. Apps have roots in the past, are impacting the present, and will construct the future. Conference sessions will range from planning and development to implementation and business implications. Speakers will provide details of real-life use cases, best practices and lessons learned.”
Keynote speakers include Craig James, a partner in CatStrat; Ric Manning, a technology columnist at the Louisville Courier-Journal; and Doyle Friskney, Associate Vice President of Information Technology at University of Kentucky. Conference sponsors include: Arnold IT, PolySpot, WorkShop, the Creative Workplace, and Interactive Media Lab.
To register and view the schedule and speaker information, head over to http://www.apprapids.com/
Andrea Hayden, February 23, 2012
Social Media Analytics: Relationships with End User Consumers
February 18, 2012
Text Analytics News recently partnered with Useful Social Media to publish a series of interviews with experts in the field of Social Media Analytics. The second installment focuses on the relationships between vendors and their end user consumers.
“Social Media Analytics Expert Interview Series: Part 2” is conducted by the Chief Editor of Text Analytics news, Ezra Steinberg. The interview panel includes: Meta Brown, General Manager of Analytics at LinguaSys; Christine Campbell, Director of Marketing at Socialware; and Pirouz Nilforoush, President & Co-Founder of NetShelter Technology Media. All three interviewees will be speaking at the Social Media Analytics Summit in San Francisco in April. The interview sheds some light on customer interaction; some helpful questions and responses from the interview follow:
“USM: What do you believe the average consumer thinks about companies’ social media listening initiatives?
Nilforoush (Netshelter): I think the average consumer is confused as to why different brands are initiating conversations with them online that can resemble advertising or spam. Brands need to focus their efforts around engaging their top influencers, rather than trying to engage with every single person that has something to say about their brand. It is not a scalable model for the brands and can be annoying for the end user. Instead, brands should focus their efforts on the people that have the biggest impact on their brand. These influencers will do the work for brands on their own and impact the masses.
USM: What would you tell someone who is thinking about employing social media analytics for their company?
Brown (LinguaSys): Start with just one narrow project tied to a specific business problem. Choose something where you feel confident that quick improvement is possible. Plan carefully – what’s the path from data collection to analytics to action to returns? Give yourself the best opportunity to succeed – don’t begin until you have made a plan that gives you a way to demonstrate measurable value for your investment in social analytics!
The interview focuses on planning for implementation of social media analytics and consumer’s thoughts on the topic. Many organizations would benefit by considering the opinions and thoughts provided by these leaders in social media. The full interview can be found here and can give insight on building relationships via social media and what to anticipate during the process.
Andrea Hayden, February 18, 2012
Sponsored by Pandia.com
Social Media Analytics: Relationships with End User Consumers
February 2, 2012
Text Analytics News recently partnered with Useful Social Media to publish a series of interviews with experts in the field of Social Media Analytics. The second installment focuses on the relationships between vendors and their end user consumers.
“Social Media Analytics Expert Interview Series: Part 2” is conducted by the Chief Editor of Text Analytics news, Ezra Steinberg. The interview panel includes: Meta Brown, General Manager of Analytics at LinguaSys; Christine Campbell, Director of Marketing at Socialware; and Pirouz Nilforoush, President & Co-Founder of NetShelter Technology Media. All three interviewees will be speaking at the Social Media Analytics Summit in San Francisco in April. The interview sheds some light on customer interaction; some helpful questions and responses from the interview follow:
“USM: What do you believe the average consumer thinks about companies’ social media listening initiatives?
Nilforoush (Netshelter): I think the average consumer is confused as to why different brands are initiating conversations with them online that can resemble advertising or spam. Brands need to focus their efforts around engaging their top influencers, rather than trying to engage with every single person that has something to say about their brand. It is not a scalable model for the brands and can be annoying for the end user. Instead, brands should focus their efforts on the people that have the biggest impact on their brand. These influencers will do the work for brands on their own and impact the masses.
USM: What would you tell someone who is thinking about employing social media analytics for their company?
Brown (LinguaSys): Start with just one narrow project tied to a specific business problem. Choose something where you feel confident that quick improvement is possible. Plan carefully – what’s the path from data collection to analytics to action to returns? Give yourself the best opportunity to succeed – don’t begin until you have made a plan that gives you a way to demonstrate measurable value for your investment in social analytics!
The interview focuses on planning for implementation of social media analytics and consumer’s thoughts on the topic. Many organizations would benefit by considering the opinions and thoughts provided by these leaders in social media. The full interview can be found here and can give insight on building relationships via social media and what to anticipate during the process.
Andrea Hayden, February 02, 2012
ZyLAB: Into the Conference Game
February 1, 2012
“ZyLAB Universe 2011: Meeting the Formidable Challenges of Information Management” at Project Counsel is a useful description of the company. The write up on the conference, which organizers hope will become an annual event, summarizes several presentations. In the description of a company overview presentation, we learn from the article:
[ZyLAB] was founded in 1983 in Chicago, now with offices worldwide with 120 employees and was the first company to develop full-text search on the PC platform. It is a leader in information access, e-discovery and records management. It’s international presence is enormous with more than 9,000 installations and 1.7 million users world-wide, with offices in the U.S., Europe and the Asia Pacific.
Other featured descriptions prove enlightening, demonstrating ZyLAB’s focus and point of view. For example, “The 5 Myths of E-Disclosure” details how to approach that complex subject wisely. Also, the session on IT functionality shows the company is cognizant of the nuts and bolts behind what they do. See the article for more insights. As vendors jump into conferences, we wonder if this is a core competency, a way to send a message without competitors in the room, or just a way to sidestep the costs of the flagship international events?
Cynthia Murrell, February 1, 2012
Sponsored by Pandia.com
Spam Attack from Info360 and Real Story
January 30, 2012
I am fascinated with the machinations of conference organizers adapting to the iPad era.
I was invited to Info360? The name did not resonate, so I browsed the spam message, a portion of which is included in this blog post.
So what’s an Info360? On the surface, it seems to be mostly about an azure chip (maybe a very pale azure?) consulting firm and a gaggle of jargon. Here’s an example of what’s on tap in June, which the spam assures me is amazing:
- Big data and analytics
- Cloud infrastructure.
- Content management basics, records management, and Web content management (presumably different from “basic” content management and not a subset of content management)
- Data capture
- Enterprise collaboration
- Mobile business
- SharePoint
- Social business
In short, this is an umbrella conferences covering a multitude of topics. The Info360 program is, I believe, the Association of Image and Information Management’s event.
These “one size fit all” conferences contrast with more focused start up showcase events or focused technical events such as the Lucid Imagination Lucene Revolution program.
More and more umbrella conferences are “pay to play” talks. Programs are often little more than product and marketing pitches.
What should a person do who is seeking information about a specific topic in the laundry list in the spam message sent to me? My suggestion is to look for a specialty conference close to home.
Email marketing, at least for me, spam is a turn off. When the spam uses words like “amazing” and “real”, I tune out. I may be taking steps toward a certain blindness by ignoring spam about conferences, so your mileage may differ. Search is not on the program. That’s probably a plus because search is certainly no buzzword like “big data” or “mobile business”, whatever that means.
Stephen E Arnold, January 30, 2012
Sponsored by Pandia.com
Taxonomy Meetings: Change in 2011 or a Realization?
January 26, 2012
Editor’s Note: Please see the full version of this article at Marjorie Hlava’s Taxodiary blog.
Where should a taxonomist go to learn about the latest implementations of controlled vocabulary strategies? The meetings we have attended for years are dying on the vine. The SLA Expo was sparse, the Information Today meetings are smaller, Online Information (formerly International Online) was nearly empty, and NFAIS remains the same size each year.
The Internet has made many things possible. We can convene a meeting electronically in a very short time. People have turned increasingly to webinars and web searching. We follow blogs to read opinions and discussions. If we go to a meeting, we are expecting something else. We want to find community.
Selling of the speaking slots has had a deleterious effect on the quality of the meetings. The costs have reached a point where they no longer provide a good return on investment. But more than that, the challenge remains: how do you get a sense of community?
There are several budding online communities, which seem to be flourishing. Taxonomy Community of practice is one; the Taxonomy Division of SLA is another. The rest are in user groups. Access Innovation’s Data Harmony User Group meeting will be held in Albuquerque February 7-9 2012. Come join the community!
Marjorie Hlava. January 26, 2012
Sponsored by Pandia.com
Data Harmony: Sweet Tune for Knowledge Management Experts
January 10, 2012
Short honk: Here in Harrod’s Creek, we find meet ups, hoe downs, and webinars plentiful and out of tune with our needs. We want to put on your calendar an event that seems to offer a sweet tune about knowledge management.
The Eighth Annual Data Harmony Users Group (DHUG) meeting, scheduled February 7 to 9, 2012, in Albuquerque, New Mexico will focus on helping users get the most from their investment in the knowledge management software suite, which helps users organize information resources based on a well-built and systematically applied taxonomy or thesaurus.
We learned:
This meeting is an exciting opportunity to learn how to fully utilize the power of Data Harmony software to maximize the effectiveness and profitability of your organization for your members, customers and staff,” said Marjorie M.K. Hlava, president of Access Innovations.
You can get complete details from Access Innovations. The widely read Web log Taxodiary is encouraging anyone who wishes to share their story at the meeting to contact Data Harmony at this link. Registrations are also now being accepted. For more information about the Eighth Annual Data Harmony Users Group meeting, click here or call (505)998-0800 or 1-800-926-8328. We hope that Access Innovations captures their knowledge in a monograph. Too many amateur taxonomists and knowledge mavens pumping out inaccurate or incomplete information. In our experience, the go-to experts gravitate to the performances by the Mozarts of mark up.
Sounds excellent to us.
Stephen E Arnold, January 10, 2012
Sponsored by Pandia.com
Social Media Analytics Podcast Availalbe
January 9, 2012
Text Analytics News has posted the podcast of their insightful Social Media Analytics Panel. Check it out for a taste of what you can expect at April’s inaugural Social Media Analytics Summit.
The panel brings together Bill Touhig of J.D. Power & Associates, Robin Seidner of Radian6, and Beyond the Arc’s Steven J. Ramirez. The social media analytics experts share their insights in the 55 minute podcast. The description describes the discussion content:
- Analytic technologies and techniques being used to make business sense of the flood of user-generated content
- The cutting edges of social media and sentiment analysis – what works, where improvements are being made, and which platforms are leading the way
- The comparison between proprietary and do-it-yourself tools for social media analysis
- Effective ways for leveraging social media information to get a leg up on your competition
The most memorable points from this podcast for me hinge on the unexpected. Social media is still a very new field that continues to supply surprises. For example, Touhig shared a discovery his company made for a major cosmetics company: trying to stay ahead of the curve, generation Y women were using skin care products made for older women. The company then had to find a way to communicate that using products for their skin type will actually be more effective for these customers.
Another surprise—Ramirez pointed out that, with social media data, more is not better. This may seem obvious to some, but it is not the case with other data types, where more volume produces more accurate results. Instead, analysts find that they need to narrow the data to exclude the vast amounts of irrelevant input that social media provides. As Ramirez commented, “people will say anything!”
It may be no surprise that text analytics is experiencing a talent gap. As Ramirez quipped, if you know young people just starting out, advise them to go into this young field. Yes, general business users are usually capable of analyzing data, but they need a leg-up. It is best to develop a program and invest in tools and training before expecting results from non-specialized employees.
There is much more to this podcast than I can fit here, so be sure to check it out for yourself. Then, plan to attend the Social Media Analytics Summit next spring.
Cynthia Murrell, January 9, 2012
Sponsored by Pandia.com
Text Analytics Offers Summit, Podcast
December 28, 2011
Social media has exploded, with billions and billions of pieces of content hitting the Web every day; making sense of it all can be overwhelming. That’s why Text Analytics News is sponsoring the first ever two day conference dedicated solely to social media analytics– the Social Media Analytics Summit in San Francisco next April 17–18. The conference description informs us:
The Social Media Analytics Summit offers unmatchable networking and knowledge sharing opportunities for social media and analytics professionals. The Summit will be a true forum for vendors, end users, and consultants alike to develop long-lasting business relationships. The conference agenda has been designed based on meticulous research with industry experts and is well-rounded with presentations, panels, case studies, and workshops, giving you deep insights into the social analytics industry from many angles.
Social media analytics is only going to keep growing; learning about this key field now is a wise investment. Here’s an inside tip: register with discount code BSEARCHSMA to save $150.
Text Analytics News’ Chief Editor Erza Steinberg also has a podcast available called the “Social Media Analytics Perspectives Panel,” which he recently recorded with professionals from Social Media Today, Radian6, J.D. Power & Associates, and Beyond The Arc. The podcast explores:
- Effective ways for leveraging social media information to gain a competitive advantage
- The cutting edges of social media analytics and sentiment analysis technology
- How to make business sense out of the flood of user-generated content across social media channels
Two sources of important information from Text Analytics News. Here’s hoping you can take advantage of both.
Cynthia Murrell, December 28, 2011
Sponsored by Pandia.com
-
- Subscribe to Beyond Search
Feature archive
News archive
-
