Microsoft Top Execs Reaffirm SharePoint Commitment

August 6, 2015

Doubts still remain among users as to whether or not Microsoft is fully committed to the on-premise version of SharePoint. While on-premise has been a big talking point for the SharePoint Server 2016 release, recent news points to more of a hybrid focus, and more excitement from executives regarding the cloud functions. Redmond Magazine sets the story straight with their article, “Microsoft’s Top Office Exec Affirms Commitment to SharePoint.”

The article sums up Microsoft’s stance:

“Microsoft realizes and has acknowledged that many enterprises will want to use SharePoint Server to keep certain data on premises. At the same time, it appears Microsoft is emphasizing the hybrid nature of SharePoint Server 2016, tying the new on-premises server with much of what’s available via Office 365 services.”

No one can know for sure exactly how to prepare for the upcoming SharePoint Server 2016 release, or even future versions of SharePoint. However, staying up to date on the latest news, and the latest tips and tricks, is helpful. For users and managers alike, a SharePoint feed managed by Stephen E. Arnold can be a great resource. The Web site, ArnoldIT.com, is a one-stop-shop for all things search, and the SharePoint feed is particularly helpful for users who need an easy way to stay up to date.

Emily Rae Aldridge, August 6, 2015

Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

 

Social Media Litigation Is on the Rise

August 6, 2015

When you think about social media and litigation, it might seem it would only come up during a civil, domestic, criminal mischief, or even a thievery suit.  Businesses, however, rely on social media outlets like Facebook, Twitter, and Instagram to advertise their services, connect with their clients, and increase their Web presence.  It turns out that social media is also playing a bigger role not only for social cases, but for business ones as well.  The X1 eDiscovery Law and Tech Blog posted about the “Gibson Dunn Report: Number of Cases Involving Social Media Evidence ‘Skyrocket’” and how social media litigation has increased in the first half of 2015.

The biggest issue the post discusses is the authenticity of the social media evidence.  A person printing out a social media page or summarizing the content for court does not qualify as sufficient evidence.  The big question right now is how to guarantee that social media passes an authenticity test and can withstand the court proceedings.

This is where eDiscovery software comes into play:

“These cases cited by Gibson Dunn illustrate why best practices software is needed to properly collect and preserve social media evidence. Ideally, a proponent of the evidence can rely on uncontroverted direct testimony from the creator of the web page in question. In many cases, such as in the Vayner case where incriminating social media evidence is at issue, that option is not available. In such situations, the testimony of the examiner who preserved the social media or other Internet evidence “in combination with circumstantial indicia of authenticity (such as the dates and web addresses), would support a finding” that the website documents are what the proponent asserts.”

The post then goes into a spiel about how the X1 Social Discovery software can make social media display all the “circumstantial indicia” or “additional confirming circumstances,” for solid evidence in court.  What authenticates social media is the metadata and a MD5 checksum aka “hash value.” What really makes the information sink in is that Facebook apparently has every twenty unique metadata fields, which require eDiscovery software to determine authorship and the like.  It is key to know that everything leaves a data trail on the Internet, but the average Google search is not going to dig it up.

Whitney Grace, August 6, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

Facebook Wants You To Double Think About Using YouTube

August 4, 2015

Facebook does not like YouTube.  Facebook wants to encourage users to upload their videos to its network, rather than posting them on YouTubeThe Next Web shares how Facebook is trying to become major YouTube competition in “Facebook Throws Shade At YouTube When You  Try To Paste A Link.”  How is Facebook doing this?  First, when a user tries to post a YouTube link, Facebook encourages users to upload to Facebook instead.  Most users do not want to upload to Facebook, because it does not offer the same posting options as YouTube or does it?

Facebook has apparently upgraded how users can share their videos, including new features such as adding categories, sharing as an unlisted video, and disabling embedding.  One drawback is that this could increase the amount of stolen videos.  Some users might upload a stolen video, claim it as theirs, and reap the benefits.  Facebook, however, does have user Audible Magic to catch a stolen copyrighted video.  A direct quote from a Facebook representative said:

“ ‘For years we’ve used the Audible Magic system to help prevent unauthorized video content. We also have reporting tools in place to allow content owners to report potential copyright infringement, and upon receiving a valid notice we remove unauthorized content. We also suspend accounts of people with repeated IP violations when appropriate.’”

Thievery of original content is an important factor Facebook needs to work on if it wishes to rival YouTube.  Popular YouTube celebrities and channels work hard to create original content and YouTube is a proven, marketable network.  Facebook needs to offer competitive or better options to attract the big names, but for the average Facebook user uploading a video directly to Facebook is a desirable option.

Whitney Grace, August 4, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

Bodleian Library Gets Image Search

August 3, 2015

There is a lot of free information on the Internet, but the veracity is always in question.  While libraries are still the gateway of knowledge, many of their rarer, more historic works are buried in archives.  These collections offer a wealth of information that is often very interesting.  The biggest problem is that libraries often lack the funds to scan archival collections and create a digital library.  Oxford University’s Bodleian Library, one of the oldest libraries in Europe, has the benefit of funds and an excellent collection to share with the world.

Digital Bodleian boasts over 115,179 images as of writing this article, stating that it is constantly updating the collection.  The online library takes a modern approach to how users interact with the images by taking tips from social media.  Not only can users browse and search the images randomly or in the pre-sorted collections, they can also create their own custom libraries and sharing the libraries with friends.

It is a bold move for a library, especially for one as renowned as Bodleian, to embrace a digital collection as well as offering a social media-like service.  In my experience, digital library collections are bogged down by copyright, incomplete indices or ontologies, and they lack images to perk a users’ interest.  Digital Bodleian is the opposite of many of its sister archives, but another thing I have noticed is that users are not too keen on joining a library social media site.  It means having to sign up for yet another service and also their friends probably aren’t on it.

Here is an idea, how about a historical social media site similar to Pinterest that pulls records from official library archives?  It would offer the ability to see the actual items, verify information, and even yield those clickbait top ten lists.

Whitney Grace, August 3, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

Bing Is Very Important, I Mean VERY Important

July 31, 2015

The online magazine eWeek published, “What The Bing Search Engine Brings To Microsoft’s Web Strategy” and it explains how Bing spurs a lot of debate:

“Some who don’t like the direction in which Google is going say that Bing is the search engine they prefer, especially since Microsoft has honed Bing’s ability to deliver relevant results. Others, however, look at Bing as one of many products from Microsoft, which is still seen as the “Evil Empire” in some quarters and a search platform that’s incapable of delivering the results that compare favorably with Google. Bing, introduced six years ago in 2009, is still a remarkably controversial product in Microsoft’s lineup. But it’s one that plays an important role in so many of the company’s Internet services.”

Microsoft is ramping up Bing to become a valuable part of its software services, it continues its partnership with Yahoo and Apple, and it will also power AOL’s web advertising and search.  Bing is becoming a more respected search engine, but what does it have to offer?

Bing has many features it is using to entice people to stop using Google.  When searching a person’s name, search results display a bio of the person (only if they are affluent, however).  Bing has a loyalty program, seriously, called Bing Rewards, the more you search on Bing it rewards points that are redeemable for gift cards, movie rentals, and other items.

Bing is already a big component in Microsoft software, including Windows 10 and Office 365.  It serves as the backbone for not only a system search, but searching the entire Internet.  Think Apple’s Spotlight, except for Windows.  It also supports a bevy of useful applications and do not forget about Cortana, which is Microsoft’s answer to Siri.

Bing is very important to Microsoft because of the ad revenue.  It is just a guess, but you can always ask Cortana for the answer.

Whitney Grace, July 31, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

 

 

Finnish Content Discovery Case Study

July 31, 2015

There are many services that offer companies the ability to increase their content discover.  One of these services is Leiki, which offers intelligent user profiling, context-based intelligence, and semantic SaaS solutions.  Rather than having humans adapt their content to get to the top of search engine results, the machine is altered to fit a human’s needs.  Leiki pushes relevant content to a user’s search query.  Leiki released a recent, “Case Study: Lieki Smart Services Increase Customer Flow Significantly At Alma Media.”

Alma Media is one of the largest media companies in Finland, owning many well-known Finnish brands.  These include Finland’s most popular Web site, classified ads, and a tabloid newspaper.  Alma Media employed two of Leiki’s services to grow its traffic:

“Leiki’s Smart Services are adept at understanding textual content across various content types: articles, video, images, classifieds, etc. Each content item is analyzed with our semantic engine Leiki Focus to create a very detailed “fingerprint” or content profile of topics associated with the content.

SmartContext is the market leading service for contextual content recommendations. It’s uniquely able to recommend content across content types and sites and does this by finding related content using the meaning of content – not keyword frequency.

SmartPersonal stands for behavioral content recommendations. As it also uses Leiki’s unique analysis of the meaning in content, it can recommend content from any other site and content type based on usage of one site.”

The case study runs down how Leiki’s services improved traffic and encouraged more users to consume its content. Leiki’s main selling point in the cast study is that offers users personal recommendations based on content they clicked on Alma Media Web sites.  Leiki wants to be a part of developing Web 3.0 and the research shows that personalization is the way for it to go.

Whitney Grace, July 31, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

Bing Is A Winner…Huh?

July 29, 2015

Bing is the joke of Internet search.  Skilled Web surfers…no, scratch that term.  Nobody “surfs” the Internet anymore, unless you are an older person trying to maintain relevancy.  Skilled Web users Google or play DuckDuckGo, but according to Mashable, Bing might be ringing in as many jokes anymore, “Microsoft’s Bing Isn’t Such A Failure After All.”

Microsoft VP of advertiser and publisher Rik van der Kooi said that Bing is now able to pay for itself, contrary to its launch six years ago when it hemorrhaged cash from the beginning.  Microsoft wants Bing to be even more profitable by its 2016 fiscal year, which started earlier this month on July 1.

“Microsoft should provide more clarity on Bing’s financials with its next earnings release in July. Profitable or not, Bing is clearly moving in the right direction. The service’s improved financial position, combined with recent strides in pushing its share of the search market to 20%, offer the clearest argument yet that Microsoft still has the power to muscle its way into lucrative and mature technology categories and find solid footing there.”

The article recounts Bing’s unprofitable history, culminating in its more recent successes that have funneled more green into the search engine. This includes Apple making Bing the default search on its mobile OS, a renewed partnership with Yahoo, a ten year deal with AOL, and Bing sending map imaging to Uber.  It finishes by calling Bing a contender and it looks like that may be true.  Let’s wait until they start making self-driving cars until victory is declared.

Whitney Grace, July 29, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

Connecting SharePoint with External Data

July 28, 2015

One of the most frequently discussed SharePoint struggles is integrating SharePoint data with existing external data. IT Business Edge has compiled a short slideshow with helpful tips regarding integration, including the possible use of business connectivity services. See all the details in their presentation, “Eight Steps to Connect Office 365/SharePoint Online with External Data.”

The summary states:

“According to Mario Spies, senior strategic consultant at AvePoint, a lot of companies are in the process of moving their SharePoint content from on-premise to Office 365 / SharePoint Online, using tools such as DocAve Migrator from SharePoint 2010 or DocAve Content Manager from SharePoint 2013. In most of these projects, the question arises about how to handle SharePoint external lists connected to data using BDC. The good news is that SharePoint Online also supports Business Connectivity Services.”

To continue to learn more about the tips and tricks of SharePoint connectivity, stay tuned to ArnoldIT.com, particularly the SharePoint feed. Stephen E. Arnold is a lifelong leader in all things search, and his expertise is especially helpful for SharePoint. Users will continue to be interested in data migration and integration, and how things may be easier with the SharePoint 2016 update coming soon.

Emily Rae Aldridge, July 28, 2015

Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

 

Data Companies Poised to Leverage Open Data

July 27, 2015

Support for open data, government datasets freely available to the public, has taken off in recent years; the federal government’s launch of Data.gov in 2009 is a prominent example. Naturally, some companies have sprung up to monetize this valuable resource. The New York Times reports, “Data Mining Start-Up Enigma to Expand Commercial Business.”

The article leads with a pro bono example of Enigma’s work: a project in New Orleans that uses that city’s open data to identify households most at risk for fire, so the city can give those folks free smoke detectors. The project illustrates the potential for good lurking in sets of open data. But make no mistake, the potential for profits is big, too.  Reporter Steve Lohr explains:

“This new breed of open data companies represents the next step, pushing the applications into the commercial mainstream. Already, Enigma is working on projects with a handful of large corporations for analyzing business risks and fine-tuning supply chains — business that Enigma says generates millions of dollars in revenue.

“The four-year-old company has built up gradually, gathering and preparing thousands of government data sets to be searched, sifted and deployed in software applications. But Enigma is embarking on a sizable expansion, planning to nearly double its staff to 60 people by the end of the year. The growth will be fueled by a $28.2 million round of venture funding….

“The expansion will be mainly to pursue corporate business. Drew Conway, co-founder of DataKind, an organization that puts together volunteer teams of data scientists for humanitarian purposes, called Enigma ‘a first version of the potential commercialization of public data.’”

Other companies are getting into the game, too, leveraging open data in different ways. There’s Reonomy, which supplies research to the commercial real estate market. Seattle-based Socrata makes data-driven applications for government agencies. Information discovery company Dataminr uses open data in addition to Twitter’s stream to inform its clients’ decisions. Not surprisingly, Google is a contender with its Sidewalk Labs, which plumbs open data to improve city living through technology. Lohr insists, though, that Enigma is unique in the comprehensiveness of its data services. See the article for more on this innovative company.

 

Cynthia Murrell, July 27, 2015

Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

Web Sites Going The Way Of The Dodo

July 24, 2015

Apps are supposed to replace Web sites, but there is a holdup for universal adoption. Search Engine Watch explains why Web sites are still hanging tight and how a new Google acquisition might be a game changer: “The Final Hurdle Is Cleared-Apps Will Replace Web Sites.”  The article explains that people are “co-users” of both apps and classic Web sites, but online browsers are still popular.  Why is that?

Browsers are universal and can access any content with a Web address.  Most Web sites also do not have an app counterpart, so the only way to access content is to use the old-fashioned browser.  Another issue is that apps cannot be crawled by search engines, so they are left out of search results. The biggest pitfall for apps is that they have to be downloaded in order to be accessed, which takes up screen space and disk space.

A startup has created a solution to making apps work faster:

“Agawi has developed a technology to stream apps, just like Netflix streams videos. Instead of packaging the entire app into a single, large file for the user to download, the app is broken up into many small files, letting users interact with small portions of the app while the rest of it is downloading.  In the short term, it appears that Google wants to deploy Agawi for users try an app before downloading the full version.”

Google acquired Agawi, but do not expect it to be accessible soon.  Google enjoys putting its own seal of approval on all acquisitions and making sure it works well.  Mobile device usage is increasing and more users are moving towards using them over traditional computers.  Search marketers will need to be more aware than ever about how search engines work with apps and encourage clients to make an app.

 

Whitney Grace, July 24, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

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