Google YouTube: The Enhanced Turtle Walk?
July 4, 2024
This essay is the work of a dinobaby. Unlike some folks, no smart software improved my native ineptness.
I like to figure out how a leadership team addresses issues lower on the priority list. Some outfits talk a good game when a problem arises. I typically think of this as a Microsoft-type response. Security is job one. Then there’s Recall and the weird de-release of a Windows 11 update. But stuff is happening.
A leadership team decides to lead my moving even more slowly, possibly not at all. Turtles know how to win by putting one claw in front of another…. just slowly. Thanks, MSFT Copilot.
Then there are outfits who just ignore everything. I think of this as the Boeing-type of approach to difficult situations. Doors fall off, astronauts are stranded, and the FAA does its government is run like a business thing. But can a cash-strapped airline ground jets from a single manufacturer when the company’s jets come from one manufacturer. The jets keep flying, the astronauts are really not stranded yet, and the government runs like a business.
Google does not fit into either category. I read “Two Years after an Open Letter to YouTube, Fact-Checkers Remain Dissatisfied with the Platform’s Inaction.” The write up describes what Google YouTube to do a better job at fact checking the videos it hoses to people and kids worldwide:
Two years ago, fact-checkers from all over the world signed an open letter to YouTube with four solutions for reducing disinformation and misinformation on the platform. As they convened this year at GlobalFact 11, the world’s largest annual fact-checking summit, fact-checkers agreed there has been no meaningful change.
This suggests that Google is less dynamic than a government agency and definitely not doing the yip yap thing associated with Microsoft-type outfits. I find this interesting.
The [YouTube] channel continued to publish livestreams with falsehoods and racked up hundreds of thousands of views, Kamath [the founder of Newschecker] said.
Google YouTube is a global resource. The write up says:
When YouTube does present solutions, it focuses on English and doesn’t give a timeline for applying it to other languages, [Lupa CEO Natália] Leal said.
The turtle play perhaps?
The big assertion in the article in my opinion is:
[The] system is ‘loaded against fact-checkers’
Okay, let’s summarize. At one end of the leadership spectrum we have the talkers and go slow or do nothing. At the other end of the spectrum we have the leaders who don’t talk and allegedly retaliate when someone does talk with the events taking place under the watchful eye of US government regulators.
The Google YouTube method involves several leadership practices:
- Pretend avoidance. Google did not attend the fact checking conference. This is the ostrich principle I think.
- Go really slow. Two years with minimal action to remove inaccurate videos.
- Don’t talk.
My hypothesis is that Google can’t be bothered. It has other issues demanding its leadership time.
Net net: Are inaccurate videos on the Google YouTube service? Will this issue be remediated? Nope. Why? Money. Misinformation is an infinite problem which requires infinite money to solve. Ergo. Just make money. That’s the leadership principle it seems.
Stephen E Arnold, July 4, 2024
The Check Is in the Mail and I Will Love You in the Morning. I Promise.
July 1, 2024
This essay is the work of a dumb dinobaby. No smart software required.
Have you heard these phrases in a business context?
- “I’ll get back to you on that”
- “We should catch up sometime”
- “I’ll see what I can do”
- “I’m swamped right now”
- “Let me check my schedule and get back to you”
- “Sounds great, I’ll keep that in mind”
Thanks, MSFT Copilot. Good enough despite the mobile presented as a corded landline connected to a bank note. I understand and I will love you in the morning. No, really.
I read “It’s Safe to Update Your Windows 11 PC Again, Microsoft Reassures Millions after Dropping Software over Bug.” [If the linked article disappears, I would not be surprised.] The write up says:
Due to the severity of the glitch, Microsoft decided to ditch the roll-out of KB5039302 entirely last week. Since then, the Redmond-based company has spent time investigating the cause of the bug and determined that it only impacts those who use virtual machine tools, like CloudPC, DevBox, and Azure Virtual Desktop. Some reports suggest it affects VMware, but this hasn’t been confirmed by Microsoft.
Now the glitch has been remediated. Yes, “I’ll get back to you on that.” Okay, I am back:
…on the first sign that your Windows PC has started — usually a manufacturer’s logo on a blank screen — hold down the power button for 10 seconds to turn-off the device, press and hold the power button to turn on your PC again, and then when Windows restarts for a second time hold down the power button for 10 seconds to turn off your device again. Power-cycling twice back-to-back should means that you’re launched into Automatic Repair mode on the third reboot. Then select Advanced options to enter winRE. Microsoft has in-depth instructions on how to best handle this damaging bug on its forum.
No problem, grandma.
I read this reassurance the simple steps needed to get the old Windows 11 gizmo working again. Then I noted this article in my newsfeed this morning (July 1, 2024): “Microsoft Notifies More Customers Their Emails Were Accessed by Russian Hackers.” This write up reports as actual factual this Microsoft announcement:
Microsoft has told more customers that their emails were compromised during a late 2023 cyberattack carried out by the Russian hacking group Midnight Blizzard.
Yep, Russians… again. The write up explains:
The attack began in late November 2023. Despite the lengthy period the attackers were present in the system, Microsoft initially insisted that that only a “very small percentage” of corporate accounts were compromised. However, the attackers managed to steal emails and attached documents during the incident.
I can hear in the back of my mind this statement: “I’ll see what I can do.” Okay, thanks.
This somewhat interesting revelation about an event chugging along unfixed since late 2023 has annoyed some other people, not your favorite dinobaby. The article concluded with this passage:
In April [2023], a highly critical report [pdf] by the US Cyber Safety Review Board slammed the company’s response to a separate 2023 incident where Chinese hackers accessed emails of high-profile US government officials. The report criticized Microsoft’s “cascade of security failures” and a culture that downplayed security investments in favor of new products. “Microsoft had not sufficiently prioritized rearchitecting its legacy infrastructure to address the current threat landscape,” the report said. The urgency of the situation prompted US federal agencies to take action in April [2023]. An emergency directive was issued by the US Cybersecurity and Infrastructure Security Agency (CISA), mandating government agencies to analyze emails, reset compromised credentials, and tighten security measures for Microsoft cloud accounts, fearing potential access to sensitive communications by Midnight Blizzard hackers. CISA even said the Microsoft hack posed a “grave and unacceptable risk” to government agencies.
“Sounds great, I’ll keep that in mind.”
Stephen E Arnold, July 1, 2024
What Is That Wapo Wapo Wapo Sound?
June 20, 2024
This essay is the work of a dinobaby. Unlike some folks, no smart software improved my native ineptness.
Do you hear that thumping wapo wapo wapo sound? I do. It reminds me of an old school pickup truck with a flat tire on a hot summer’s day? Yep, wapo wapo wapo. That’s it!
“Jeff Bezos Has Worst Response Ever to Washington Post Turmoil” emitted this sound when I read the essay in New Republic. The newspaper for Washington, DC and its environs is the Post. When I lived in Washington, DC, the newspaper was a must read. Before I trundled off to the cheerful workplace of Halliburton Nuclear and later to the incredibly sensitive and human blue chip consulting firm known affectionately as the Boozer, I would read the WaPo. I had to be prepared. If I were working with a Congress person like Admiral Craig Hosmer, USN Retired, I had to know what Miss Manners had to say that day. A faux pas could be fatal.
The old pickup truck has a problem because one of the tires went wapo wapo wapo and then the truck stopped. Thanks, MSFT Copilot. Good enough.
The WaPo is now a Jeff Bezos property. I have forgotten how the financial deal was structured, but he has a home in DC and every person who is in contention as one of the richest men on earth needs a newspaper. The write up explains:
In a memo to the paper’s top personnel on Tuesday, the billionaire technocrat backed the new CEO Will Lewis, a former lieutenant to right-wing media mogul Richard Murdoch, whose controversial appointment at the Post has made waves across the industry in the wake of reporting on his shady journalistic practices.
That’s inspiring for a newspaper: A political angle and “shady journalistic practices.” What happened to that old every day is Day One and the customer is important? I suppose a PR person could trot those out. But the big story seems to be the newspaper is losing readers and money. Don’t people in DC read? Oh, silly question. No, now the up-and-come movers and shakers doom scroll and watch YouTube. The cited article includes a snippet from the Bezos bulldozer it appears. That item states:
…the journalistic standards and ethics at The Post will not change… You have my full commitment to n maintaining the quality, ethics, and standards we all believe in.
Two ethics in one short item. Will those add up this way: ethics plus ethics equals trust? Sure. I believe everything one of the richest people in the world says. It seems that one of the new hires to drive the newspaper world’s version of Jack Benny’s wheezing Maxwell was involved in some hanky-panky from private telephone conversations.
Several observations:
- “Real” newspapers seem to be facing some challenges. These range from money to money to money. Did I mention money?
- The newspaper owner and the management team have to overcome the money hurdle. How does one do that? Maybe smart software from an outfit like AWS and the Sagemaker product line? The AI can output good enough content at a lower cost and without grousing humans, vacations, health care, and annoying reporters poking into the lifestyle of the rich, powerful, famous, and rich. Did I mention “rich” twice? But if Mr. Bezos can work two ethics into one short memo, I can fit two into a longer blog post.
- The readers and journalists are likely to lose. I think readers will just suck down content from their mobile devices and the journalists will have to find their futures elsewhere like certain lawyers, many customer service personnel, and gig workers who do “art” for publishers, among others.
Net net: Do you hear the wapo wapo wapo? How long will the Bezos pickup truck roll along?
Stephen E Arnold, June 20, 2024
DeepMind Is Going to Make Products, Not Science
June 18, 2024
This essay is the work of a dinobaby. Unlike some folks, no smart software improved my native ineptness.
Crack that Google leadership whip. DeepMind is going to make products. Yes, just like that. I am easily confused. I thought Google consolidated its smart software efforts. I thought Dr. Jeffrey Dean did a lateral arabesque making way for new leadership. The company had new marching orders under the calming light of a Red Alert, hair-on-fire, OpenAI and Microsoft will be the new Big Dogs.
From Google DeepMind to greener pastures. Thanks, OpenAI art thing.
Now I learn from “Google’s DeepMind Shifting From Research Powerhouse To AI Product Giant, Redefining Industry Dynamics”:
Alphabet Inc‘s subsidiary Google DeepMind has decided to transition from a research lab to an AI product factory. This move could potentially challenge the company’s long-standing dominance in foundational research… Google DeepMind, has merged its two AI labs to focus on developing commercial services. This strategic change could potentially disrupt the company’s traditional strength in fundamental research
From wonky images of the US founding fathers to weird outputs which appear to be indicative of Google’s smart software and its knowledge of pizza cheese interaction, the company seems to be struggling. To further complicate matters, Google’s management finesse created this interesting round of musical chairs:
…the departure of co-founder Mustafa Suleyman to Microsoft in March adds another layer of complexity to DeepMind’s journey. Suleyman’s move to Microsoft, where he has described his experience as “truly transformational,” indicates the competitive and dynamic nature of the AI industry.
Several observations:
- Microsoft seems to be suffering the AI wobblies. The more it tries to stabilize its AI activities, the more unstable the company seems to be
- Who is in charge of AI at Google?
- Has Google turned off the blinking red and yellow alert lights and operates in what might be called low lumen normalcy?
- xx
However, Google’s thrashing may not matter. OpenAI cannot get its system to stay online. Microsoft has a herd of AI organizations to manage and has managed to create a huge PR gaffe with its “smart” Recall feature. Apple deals in “to be” smart products and wants to work with everyone just without paying.
Net net: Is Google representative of the unraveling of the Next Big Thing?
Stephen E Arnold, June 18, 2024
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Google and Microsoft: The Twinning Is Evident
June 10, 2024
This essay is the work of a dinobaby. Unlike some folks, no smart software improved my native ineptness.
Google and Microsoft have some interesting similarities. Both companies wish they could emulate one another’s most successful products. Microsoft wants search and advertising revenue. Google wants a chokehold on the corporate market for software and services. The senior executives have similar high school academic training. Both companies have oodles of legal processes with more on the horizo9n. Both companies are terminating with extreme prejudice employees. Both companies seem to have some trust issues. You get the idea.
Some neural malfunctions occur when one get too big and enjoys the finer things in life like not working on management tasks with diligence. Thanks, MSFT Copilot. Good enough
Google and Microsoft are essentially morphing into mirrors of one another. Is that a positive? From an MBA / bean counter point of view, absolutely. There are some disadvantages, but they are minor ones; for example, interesting quasi-monopoly pricing options, sucking the air from the room for certain types of start ups, and having the power of a couple of nation-states. What could go wrong? (Just check out everyday life. Clues are abundant.)
How about management methods which do not work very well. I want to cite two examples.
Google is scaling back its AI search plans after the summary feature told people to eat glue. How do I, recently dubbed scary grandpa cyber by an officer at the TechnoSecurity & Digital Forensics Conference in Wilmington, North Carolina, last week? The answer is that I read “Google Is Scaling Back Its AI Search Plans after the Summary Feature Told People to Eat Glue.” This is a good example of the minimum viable product not be minimal enough and certainly not viable. The write up says:
Reid [a Google wizard] wrote that the company already had systems in place to not show AI-generated news or health-related results. She said harmful results that encouraged people to smoke while pregnant or leave their dogs in cars were “faked screenshots.” The list of changes is the latest example of the Big Tech giant launching an AI product and circling back with restrictions after things get messy.
What a remarkable tactic. Blame the “users” and reducing the exposure of the online ad giant’s technological prowess. I think these two tactics illustrate the growing gulf between “leadership” and the poorly managed lower level geniuses who toil at Googzilla’s side.
I noted a weird parallel with Microsoft illustrating a similar disconnect between the Microsoft’s carpetland dwellers and those working in the weird disconnected buildings on the Campus. This disaster of a minimum viable product or MVP was rolled out with much fanfare at one of Microsoft’s many, hard-to-differentiate conferences. The idea was one I heard about decades ago. The individual with whom I associate the idea once worked at Bellcore (one of the spin offs of Bell Labs after Judge Green created the telecommunications wonderland we enjoy today. The idea is a surveillance dream come true — at least for law enforcement and intelligence professionals. MSFT software captures images of a users screen, converts the bitmap to text, and helpfully makes it searchable. The brilliant Softie allegedly suggested in “When Asked about Windows Recall Privacy Concerns, Microsoft Researcher Gives Non-Answer
Microsoft’s Recall feature is being universally slammed for the privacy implications that come from screenshotting everything you do on a computer. However, at least one person seems to think the concerns are overblown. Unsurprisingly, it’s Microsoft Research’s chief scientist, who didn’t really give an answer when asked about Recall’s negative points.
Then what did a senior super manager do? Answer: Back track like crazy. Here’s the passage:
Even before making Recall available to customers, we have heard a clear signal that we can make it easier for people to choose to enable Recall on their Copilot+ PC and improve privacy and security safeguards. With that in mind we are announcing updates that will go into effect before Recall (preview) ships to customers on June 18.
The decision could have been made by a member of the Google leadership team. Heck, may the two companies’ senior leadership are on a mystical brain wave and think the same thoughts. Which is the evil twin? I will leave that to you to ponder.
Several observations are warranted:
- For large, world-affecting companies, senior managers are simply out of touch with [a] their product development teams and [b] their “users.”
- The outfits may be Wall Street darlings, but are their other considerations to weigh?The companies have been sufficiently large their communication neurons are no longer reliable. The messages they emit are double speak at best and PR speak at their worst.
- The management controls are not working. One can delegate when one knows those in other parts of the organization make good decisions. What’s evident is that a lack of control, commitment to on point research, and good judgment illustrate a breakdown of the nervous system of these companies.
Net net: What’s ahead? More of the same dysfunction perhaps?
Stephen E Arnold, June 14, 2024
Does Google Follow Its Own Product Gameplan?
June 5, 2024
This essay is the work of a dinobaby. Unlike some folks, no smart software improved my native ineptness.
If I were to answer the question based on Google’s AI summaries, I would say, “Nope.” The latest joke added to the Sundar & Prabhakar Comedy Show is the one about pizza. Here’s the joke if I recall it correctly.
Sundar: Yo, Prabhakar, how do you keep cheese from slipping off a hot pizza?
Prabhakar: I don’t know. Please, tell me, oh gifted one.
Sundar: You have your cook mix it with non-toxic glue, faithful colleague.
Prabhakar: [Laughing loudly]. That’s a good one, luminescent soul.
Did Google muff the bunny with its high-profile smart software feature? To answer the question, I looked to the ever-objective Fast Company online publication. I found a write which appears to provide some helpful information. The article is called “Conduct Stellar User Research Even Faster with This Google Ventures Formula.” Google has game plans for creating MVPs or minimum viable products.
The confident comedians look concerned when someone in the audience throws a large tomato at the well-paid performers. Thanks, MSFT. Working on security or the AI PC today?
Let’s look at what one Google partner reveals as the equivalent of the formula for Coca-Cola or McDonald’s recipe for Big Mac sauce.
Here’s the game winning touchdown razzle dazzle:
- Use a bullseye customer sprint. The idea is to get five “customers” and show them three prototypes. Listen for pros and cons. Then debrief together in a “watch party.”
- Conduct sprints early. The idea is to get this feedback before “a team invests a lot of time, money, or reputational risk into building, launching, and marketing an MVP (that’s a minimum viable product, not necessarily a good or needed product I think).
- Keep research bite size. Avoid heavy duty research overkill is the way I interpret the Google speak. The idea is that massive research projects are not desirable. They are work. Nibble, don’t gobble, I assume.
- Keep the process simple. Keep the prototypes simple. Get those interviews. That’s fun. Plus, there is the “watch party”, remember?
Okay, now let’s think about what Google suggests are outliers or fiddled AI results. Why is Google AI telling people to eat a rock a day?
The “bullseye” baloney is bull output for sure. I am on reasonably firm ground because in Paris the Sundar & Prabhakar Comedy Act showed incorrect outputs from Google’s AI system. Then Google invented about a dozen variations on the theme of a scrambled egg at Google I/O. Now Google is faced with its AI system telling people dogs own hotels. No, some dogs live in hotels. Some dogs deliver outputs in hotels. Dogs do not own hotels unless it is in a crazy virtual reality headset created by Apple or Meta.
The write up uses the word “stellar” to describe this MVP product stuff. The reality is that Googlers are creating work for themselves. Listening to “customers” who know little about AI or anything other than buy ad-get traffic. The “stellar” part of the title is like the “quantum supremacy” horse feather assertion the company crafted.
Smart software can, when trained and managed, can do some useful things. However, the bullseye and quantum supremacy stuff is capable of producing social media memes, concern among some stakeholders, and evidence that Google cannot do anything useful at this time.
Maybe the company will get its act together? When it does, I will check out the next Sundar & Prabhakar Comedy Act. Maybe some of the jokes will work? Let’s hope they are more effective than the bull’s-eye method. (Sorry. I had to fix up the spelling, Google.)
Stephen E Arnold, June 5, 2024
In the AI Race, Is Google Able to Win a Sprint to a Feature?
May 31, 2024
This essay is the work of a dinobaby. Unlike some folks, no smart software improved my native ineptness.
One would think that a sophisticated company with cash and skilled employees would avoid a mistake like shooting the CEO in the foot. The mishap has occurred again, and if it were captured in a TikTok, it would make an outstanding trailer for the Sundar & Prabhakar reprise of The Greatest Marketing Mistakes of the Year.
At age 25, which is quite the mileage when traveling on the Information Superhighway, the old timer is finding out that younger, speedier outfits may win a number of AI races. In the illustration, the Google runner seems stressed at the start of the race. Will the geezer win? Thanks, MidJourney. Good enough, which is the benchmark today I fear.
“Google Is Taking ‘Swift Action’ to Remove Inaccurate AI Overview Responses” explains that Google rolled out with some fanfare its AI Overviews. The idea is that smart software would just provide the “user” of the Google ad delivery machine with an answer to a query. Some people have found that the outputs are crazier than one would expect from a Big Tech outfit. The article states:
… Google says, “The vast majority of AI Overviews provide high-quality information, with links to dig deeper on the web. Many of the examples we’ve seen have been uncommon queries, and we’ve also seen examples that were doctored or that we couldn’t reproduce. “We conducted extensive testing before launching this new experience, and as with other features we’ve launched in Search, we appreciate the feedback,” Google adds. “We’re taking swift action where appropriate under our content policies, and using these examples to develop broader improvements to our systems, some of which have already started to roll out.”
But others are much kinder. One notable example is Mashable’s “We Gave Google’s AI Overviews the Benefit of the Doubt. Here’s How They Did.” This estimable publication reported:
Were there weird hallucinations? Yes. Did they work just fine sometimes? Also yes.
The write up noted:
AI Overviews were a little worse in most of my test cases, but sometimes they were perfectly fine, and obviously you get them very fast, which is nice. The AI hallucinations I experienced weren’t going to steer me toward any danger.
Let’s step back and view the situation via several observations:
- Google’s big moment becomes a meme cemented to glue on pizza
- Does Google have a quality control process which flags obvious gaffes? Apparently not.
- Google management seems to suggest that humans have to intervene in a Google “smart” process. Doesn’t that defeat the purpose of using smart software to replace some humans?
Net net: The Google is ageing, and I am not sure a singularity will offset these quite obvious effects of ageing, slowed corporate processes, and stuttering synapses in the revamped AI unit.
Stephen E Arnold, May 31, 2024
Amazon: Competition Heats Up in Some Carpetland Offices
May 31, 2024
This essay is the work of a dinobaby. Unlike some folks, no smart software improved my native ineptness.
The tech industry is cutthroat and no one is safe in their position, no matter how high they are on the food chain. The Verge explains how one of Amazon’s CEOs might not be able to withstand competition: “Amazon Web Services CEO To Step Down.” Adam Selipsky is the acting CEO of Amazon Web Services and he will be stepping down June 3, 2024. He will be replaced by Matt Garman, who is currently the SVP of AWS sales, marketing, and global services. Garman has worked at Amazon for eighteen years in the AWS division.
AWS is responsible for 17% of Amazon’s total revenue and 6% of its operating income in the first quarter of 2024. AWS is known as an “invisible server empire” because it hosts the infrastructures of many organizations across all industries. When AWS experienced outages, there were ripple effects on the Internet and real world, i.e., Amazon delivery vans and warehouse bots couldn’t work. AWS is a big player in Amazon’s AI development: proprietary AI chips, Anthropic, Amazon Q, Amazon Bedrock, and Nvidia’s GH200 chips. Selipsky was a major leader in building Amazon’s AI foundations.
Andy Jassy wrote an email to AWS staff about the transfer of power that applauds Selipsky’s service, explains he’s moving onto another “challenge,” and is taking a “well-deserved respite.” The email then moves onto congratulating German. Selipsky replied with the following:
“Leading this amazing team and the AWS business is a big job, and I’m proud of all we’ve accomplished going from a start-up to where we are today. In the back of my head I thought there might be another chapter down the road at some point, but I never wanted to distract myself from what we are all working so hard to achieve. Given the state of the business and the leadership team, now is an appropriate moment for me to make this transition, and to take the opportunity to spend more time with family for a while, recharge a bit, and create some mental free space to reflect and consider the possibilities.
Matt and the AWS leadership team are ready for this next big opportunity. I’m excited to see what they and you do next, because I know it will be impressive. The future is bright for AWS (and for Amazon). I wish you all the very best of luck on this adventure.”
Selipsky, Jassy, Garman, and the AWS appear to be leaving on good terms. There might be something that happened behind closed doors and the verbiage indicates Selipsky can’t handle where AWS is going.
Whitney Grace, May 31, 2024
A Different View of That Google Search Leak
May 30, 2024
This essay is the work of a dinobaby. Unlike some folks, no smart software improved my native ineptness.
As a dinobaby, I can make observations that a person with two young children and a mortgage are not comfortable making. So buckle your seat belt and grab a couple of Prilosec. I don’t think the leak is a big deal. Let me provide some color.
This cartoon requires that you examine the information in “Authorities: Google Exec Died on Yacht after Upscale Prostitute Injected Him with Heroin.” The incident provides some insight into the ethical compass of one Google officer. Do others share that directionality? Thanks, MSFT Copilot. You unwittingly produced a good cartoon. Ho ho ho.
Many comments are zipping around about the thousands of pages of Google secret information are flying around. The “legend” of the leak is that Search API information became available. The “spark” which lit the current Google fire was this post: “An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them.” (FYI: The leaker is an entity using the handle “Erfan Azimi.”)
That write up says:
This documentation doesn’t show things like the weight of particular elements in the search ranking algorithm, nor does it prove which elements are used in the ranking systems. But, it does show incredible details about data Google collects.
If you want more of this SEO stuff, have at it. I think the information is almost useless. Do Googler’s follow procedures? Think about your answer for a company that operates essentially without meaningful controls. Here’s my view which means it is time to gulp those tabs.
First, the entire SEO game helps Google sell online advertising. Once the SEO push fails to return results to the client of the SEO expert, Google allows these experts to push Google ads on their customer. Why? Pay Google money and the advertiser will get traffic. How does this work? Well, money talks, and Google search experts deliver clicks.
Second, the core of Google is now surrounded by wrappers. The thousands of words in the leak record the stuff essentially unmanaged Googlers do to fill time. After 25 years, the old ideas (some of which were derived from the CLEVER method for which Jon Kleinberg deserves credit.) have been like a pretty good organic chicken swathed in hundreds of layers of increasingly crappy plastic wrap. With the appropriate source of illumination, one can discern the chicken beneath the halogenated wrap, but the chicken looks darned awful. Do you want to eat the chicken? Answer: Probably no more than I want to eat a pizza with non-toxic glue in the cheese.
Third, the senior management of the Google is divorced from the old-fashioned idea of typing a couple of words and getting results which are supposed to be germane to the query. When Boolean logic was part of the search game, search was about 60 percent effective. Thus, it seemed logical over the years to provide training wheels and expand the query against which ads could be sold. Now the game is just to sell ads because the query is relaxed, extended, and mostly useless except for a narrow class of search strings. (Use Google dorks and get some useful stuff.)
Okay, what are the implications of these three observations? Grab another Prilosec, please.
First, Google has to make more and more money because its costs are quite difficult to control. With cost control out of reach, the company’s “leadership” must focus on extracting cash from “users.” (Customers is not the right word for those in the Google datasphere.) The CFO is looking for her future elsewhere. The key point is that her future is not at the Google, its black maw hungry for cash, and the costs of keeping the lights on. Burn rate is not a problem just for start ups, folks.
Second, Google’s senior management is not focused on search no matter what the PR says. The company’s senior leader is a consultant, a smooth talking wordsmith, and a neutral personality to the outside world. As a result, the problems of software wrappers and even the incredible missteps with smart software are faint sounds coming from the other side of a sound-proofed room in a crazy college dormitory. Consultants consult. That’s what Google’s management team does. The “officers” have to figure out how to implement. Then those who do the work find themselves in a cloud of confusion. I did a blog essay about one of Google’s odd ball methods for delivering “minimum viable products”. The process has a name, but I have forgotten it, just like those working on Google’s “innovative” products which are difficult for me to name even after the mind-numbing Google I/O. Everything is fuzzy and illuminated by flickering Red Alert and Yellow Alert lights.
Third, Google has been trying to diversify its revenue stream for decades. After much time and effort, online advertising is darned close to 70 percent of the firm’s revenue. The numerous venture capital initiatives, the usually crazy skunk works often named X or a term from a weird union of a humanoid and a piece of hardware have delivered what? The Glasshole? The life-sized board game? The Transformic Inc.s’ data structure? Dr. Guha’s semantic technology? Yeah, failures because the revenue contributed is negligible. The idea of innovation at Google from the Backrub in the dorm has been derivative, imitative, and in the case of online advertising methods something for which Google paid some big bucks to Yahoo before the Google initial public offering. Google is not imitative; it is similar to a high school science club with an art teacher in charge. Google is clever and was quick moving. The company was fearless and was among the first to use academic ideas in its commercial search and advertising business until it did not. We are in the did not phase. Think about that when you put on a Google T shirt.
Finally, the company lacks the practical expertise to keep its 155,000 (estimated to be dropping at a cadence) full-time equivalents on the reservation. Where did the leaked but largely irrelevant documents originate? Not Mr. Fishkin: He was the lucky recipient of information from Mr. Ezimi. Where did he get the documents? I am waiting for an answer, Mr. Ezimi. Answer carefully because possession of such documents might be something of interest to some government authorities. The leak is just one example of a company which cannot coordinate information in a peer-reviewed journal paper. Remember the stochastic parrot? If not, run a query and look at what Google outputs from its smart software. And the protests? Yeah, thanks for screwing up traffic and my ability to grab a quick coffee at Philz when the Googlers are milling around with signs. Common sense seems in short supply.
So what?
For those who want search traffic, buy advertising. Plan to spend a minimum of $20,000 per month to get some action. If you cannot afford it, you need to put your thinking cap in a USB C socket and get some marketing ideas. Web search is not going to deliver those eyeballs. My local body shop owner asked me, “What can I do to get more visibility for my Google Local listing?” I said, “Pay a friend to post about your business in Nextdoor.com, get some customers to post about your dent removal prowess on Facebook, and pay some high school kid to spend some time making before and after pictures for Instagram. Pay the teen to make a TikTok video of a happy customer.” Note that I did not mention Google. It doesn’t deliver for local outfits.
Now you can kick back and enumerate the reasons why my view of Google is wrong, crazy, or out of touch. Feel free to criticize. I am a dinobaby; I consulted for a certain big time search engine; I consulted for venture firms investing in search; and I worked on some Fancy Dan systems. But my experience does not matter. I am a dinobaby, and I don’t care how other people find information. I pay several people to find information for me. I then review what those young wizards produce. Most of them don’t agree with me on some issues. That’s why I pay them. But this dinobaby’s views of Google are not designed to make them or you happy.
Net net: The image of Google to keep in mind is encapsulated in this article: Yacht Killing: Escort to Be Arraigned in Google Exec’s Heroin Death. Yep, Googlers are sporty. High school mentalities make mistakes, serious mistakes.
Stephen E Arnold, May 30, 2024
Bullying Google Is a Thing
May 24, 2024
This essay is the work of a dinobaby. Unlike some folks, no smart software improved my native ineptness.
Imagine the smartest kid in the fifth grade. The classmates are not jealous, but they are keenly aware of the brightest star having an aloof, almost distracted attitude. Combine that with a credit in a TV commercial when the budding wizard was hired to promote an advanced mathematics course developed by the child’s mother and father. The blessed big brain finds itself the object of ridicule. The PhD parents, the proud teacher, and the child’s tutor who works at Lawrence Livermore National Laboratory cannot understand why the future Master of the Universe is being bullied. Remarkable, is it not?
Herewith is an illustration of a fearsome creature, generated in gloomy colors, by the MidJourney bot, roaring its superiority. However, those observing the Big Boy are convulsed with laughter. Why laugh at an ageing money machine with big teeth?
I read “Google’s AI Search Feature Suggested Using Glue to Keep Cheese Sticking to a Pizza.” Yep fourth grade bullying may be part of the poking and prodding of a quite hapless but wealthy, successful Googzilla. Here’s an example of the situation in which the Google, which I affectionately call “Googzilla,” finds itself:
Google’s new search feature, AI Overviews, seems to be going awry. The tool, which gives AI-generated summaries of search results, appeared to instruct a user to put glue on pizza when they searched "cheese not sticking to pizza."
In another write up, Business Insider asserted:
But in searches shared on X, users have gotten contradictory instructions on boiling taro and even been encouraged to run with scissors after the AI appeared to take a joke search seriously. When we asked whether a dog had ever played in the NHL, Google answered that one had, apparently confused by a charity event for rescue pups.
My reaction to this digital bullying is mixed. On one hand, Google has demonstrated that its Code Red operating mode is cranking out half-cooked pizza. Sure, the pizza may have some non-poisonous glue, but Google is innovating. A big event provided a platform for the online advertising outfit to proclaim, “We are the leaders in smart software.” On the other hand, those observing Google’s outputs find the beastie a follower; for example, OpenAI announced ChatGPT4o the day before Google’s “reveal.” Then Microsoft presented slightly more coherent applications using AI, including the privacy special service which records everything a person does on a reinvented Windows on Arm device.
Several observations are warranted:
- Googzilla finds itself back in grade school with classmates of lesser ability, wealth, and heritage making fun of the entity. Wow, remember the shame? Remember the fun one had poking fun at an outsider? Humans are wonderful, are they not?
- “Users” or regular people who rely on Google seem to have a pent up anger with the direction in which Googzilla has been going. Since the company does not listen to its “users,” calling attention to Googzilla’s missteps is an easy way to say, “Hey, Big Fella, you are making us unhappy.” Will Google pay attention to these unexpected signals?
- Google, the corporate entity, seems to be struggling with Management 101 tasks; for example, staff or people resources. The CFO is heading to the exit. Competition, while flawed in some ways, continues to nibble at Google’s advertising perpetual motion machine. Google innovation focuses on gamesmanship and trying to buy digital marketing revenue.
Net net: I anticipate more coverage of Google’s strategy and tactical missteps. The bullying will continue and probably grow unless the company puts on its big boy pants and neutralizes the school yard behavior its critics and cynics deliver.
Stephen E Arnold, May 24, 2024
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